Founded in 2006, JC Franchising Inc. was the brainchild of two young entrepreneurs Jonathan So and Carlito Macadangdang Jr. The two childhood friends recognized the market potential of food franchising and explored into its many aspects. Thus, what started out as an idea to franchise came the realization that establishing their own franchising company was the more viable path to take. first launch
ed its first brand of food stall Jo's Waffle House, which serves waffles with a variety of fillings, in May of the same year. With the surprising growth of their pet brand, they launched several new brands after only three months, including:
Siomai King, Noodle House, Burger Factory, Siopao "da" King, Sgt. Sisig, Tapsistop, Potato Loops and recently (2020) launched the Copper Mask, Ninja Ion and Toktok delivery service.