Here-On Branding

01/01/2024

A great way to start this new year!

Last year was a valuable journey of learning and growth that prepared me for this year in building brands.

Happy New Year!

07/11/2023

HUMAN ASTERISK
Bridging The Future of Humanity

Project Scope:
Brand Strategy, Identity (Name), & Design (Logo)

Brand Story

You have the power to change the world.
You dare to face the challenges and threats
that threaten your future.

You are a Human Asterisk!

The world is facing a crisis.
A human inequality crisis.
The gap between the rich
and the poor is growing
wider every day.

So, we must act today!

We are a brand that shares
your vision and values.
A brand that wants
to fight inequality.

We believe that clothing
is more than just a product.
It is a tool that can empower you.
A tool that can express your style
and your personality.

We are Human Asterisk.
We are committed to provide
high-quality and comfortable,
not just in clothing, but also
the lives of those in need.

We are inviting you to join our mission
of making the world have a brighter future.
By wearing Human Asterisk, you are
not only wearing clothes, but also
wearing a symbol.

A symbol of your compassion.
A symbol of you as a HUMAN and
the ASTERISK, as a symbol of
your importance.

Full Case Study: https://www.behance.net/gallery/183729657/Human-Brand-Identity

29/08/2023

Branding can be challenging if you don't know how to start. So we want to be your starting point on your branding journey.

Branding starts from HERE-ON!

28/08/2023

Start your day right.

A friendly reminder from HERE-ON

Know more about us,
visit the link below
for the full presentation:
https://www.behance.net/gallery/178084811/HERE-ON-Branding

27/08/2023

Branding can be challenging
because you don’t know how to start.

We want to help you and serve
as a starting point for your brand moving forward.

Don't be afraid to start, we will guide you.
Together, let’s FACE it, head-on!

Our collaborative framework has four (4) phases:
> Finding your brand’s core identity,
> Aligning it with your target market,
> Clarifying your brand story, and
> Evoking it thru your consistent visuals.

Never lose the chance to be known.
Have a brand that is worth remembering.

Branding starts from HERE-ON!

If you want to know more about us,
visit the link below:

Full Presentation: https://www.behance.net/gallery/178084811/HERE-ON-Branding

21/08/2023

Going back to where it started. Soon!

16/07/2022

Curious About the of Consumers?

They demand Transparency & Authenticity.

Let’s face the reality.
The future of consumers
are the Youngsters, specifically
the Gen Zers.

They are interested in brands
that are transparent and authentic.
Distinctive and disruptive.

To gain their trust and loyalty,
your brand must be clear
about what you stand for
beyond profit.

If you want to attract them,
your brand personality
must be aligned with them.

You must start building your brand
as early as possible.

Why?

Because research shows,

“59% of them said
they trust the brand
they grew up with”

and will tend to influence
the next generations.

To bridge the emotional connection
with your target market, you need
a Brand Strategy to align your brand
to the right audience and gain loyalty.
_

If you need help with your brand,
comment “START” and I will send
more details about the process.

Evaluate your brand for FREE
thru this form (see link below):
https://forms.gle/6HHUfhT1imdB8Zfq5

01/07/2022

.
START WITH A MISSION
_

This goes for brands that exist beyond profit.
Those who started with a higher calling
and guided by a reason for being.
_

It has to be realistic, actionable and
resonates with your target market.
Having a mission doesn’t always mean
using the cliché “To save the world” line.
_

Take Maslow’s Hierarchy of Needs
as a starting point in setting a mission.
Decide which of these needs you could satisfy.
_

The higher the needs,
the more emotional it gets, the better.
Because that’s the purpose of branding.

20/06/2022

Start Giving Your Brand A Magic

Most of us consumers make a purchase decision
based on our subconscious mind (gut feeling).

It’s the very reason why most successful brands
are investing in Branding. Because it influences
the emotion of their target market and make
their brand the first choice in the consumer’s mind.

In line with Branding, the process is like
how our left and right brain function.

The strategy (left) phase it’s where the logic takes in.
On the other hand, in the design (right) phase
it’s where the aesthetic develops.

The magic takes place in between (center)
the same where our gut feeling occurred.

Left Brain = Logic (Strategy)
Right Brain = Aesthetic (Design)
Logic + Aesthetic = Magic (Refinement)

Once you have the magic,
your marketing is now ready
to cast that spell.

START FROM STRATEGY
S – Study the market and competition
T – Target a specific consumer
A – Align your Brand Essence
R – Refine your Brand Narratives
T – Test initial narratives

GREAT DESIGN
G – Gather data
R – Research information
E – Explore ideas
A – Assess initial design(s)
T – Test final design

If you need help with your brand,
message us with the magic word "START".

16/06/2022