22/05/2012
21 Steps to Becoming an MLM Leader
- Ray Higdon
If you want to become an MLM Leader, I am going to show you exactly how to become one in this article. There are little things you can do starting today, from wherever you are, to set yourself on the path. Enjoy these 21 steps and go toward your MLM Success!
What is an actual MLM Leader?
It may not be what you think. In my opinion, here is the definition of an MLM Leader. They are someone who creates leaders, not followers. They are someone who strives to get their teammates up on stage. They are someone willing to give credit to others if it helps them in accomplishing their goals of getting teammates transformed into leaders. They only define themselves by the performance of their team, not their own performance as they know that is short lived and is NOT the true essence of the network marketing industry. An MLM Leader, with intense focus over a period of 18-36 months, should have the ability to create a lifelong residual income because they have created enough leaders to sustain it. An MLM Leader may NOT be considered a guru, superstar or hotshot but known as a great teacher, trainer and coach.
THE 21 steps to becoming an MLM Leader
1. Have a huge vision. This SHOULD be created within 48 hours of joining a company if not sooner. A good MLM leader upline will help you with this process. For my personal video on this process, See The Visioning Process of Young Millionaires
2. Embrace the fact that product knowledge has nothing to do with performance and also teach this to your team.
3. Embrace the fact that compensation plan knowledge has nothing to do with performance and also teach this to your team.
4. Set a daily routine that you COMMIT to that has the inability to fail. Then, create a similar routine for your team, divert it into two versions, one for part time and one for fulltime teammates. To see my suggestions you can visit these two posts: Changing your daily routine and MLM Routine
5. Create a simple step by step training page for your teammates and their teammates to get started with when they join your MLM. My team training is located at Numis Training Page
6. Don’t sabotage yourself by being stressed out if people do not meet your expectations. This is a killer of many a would be MLM Leader. When some on their team do not have success, they start to link enrolling people with being stressed, know that not everyone will be as hungry as others for their success as you are for them and do your best.
7. Until you have a team, dedicate and commit to hitting your prospecting numbers or none of the rest of the steps matter. When I first joined my primary company I had a goal to have 20 people tell me No each day for the first 6 months. If you set a “no” goal, you will get some yes’s.
8. Never forget the immortal words of Eric Worre – “It’s not about what works, it’s about what duplicates”. “What works” is a constant tormentor of talented marketers, especially online marketers. Good online marketers have the ability to generate temporary money at will but usually cannot transfer this skill nor do this within a network marketing company and create duplication. Know that network marketing is NOT get rich quick.
9. Don’t ask for favors. Create ways for you to create value for leaders in your industry. The best article that I could not write any better comes from my friend Ferny – Create Value Instead of asking for Favors. Daily get requests to “Like” someone’s fan page, give them a testimonial, review their website or whatever. Start to be someone that leaders WANT to do these things versus just ask for favors. Read the article for more on this.
10. Stop leading with your product. Even if it made you lose 400 pounds, grew back a limb or gives you 500 miles to the gallon in your hummer. Products, no matter how good they are, carry a very low attraction and vibration and virtually zero loyalty or retention. Sense of community, leadership and training are much more powerful things to lead with and DO create retention and loyalty. Lately it seems people have forgotten this basic principle of attraction marketing. For more help with this, see my article – Should You Lead with the product?
11. Spend time asking questions of those who have the MLM Leadership you desire. Be respectful of their time and don’t attempt to sound smarter than them by challenging what they say to you. You would be shocked how often I get this.
12. Regardless of what stage you are in, schedule learning time every single day. The top MLM Leaders do.
13. Do not pitch your team another MLM, even if it is a tool. Here’s why, the weaker reps will, instead of attempting to get better at your main company, will go to where it is easier and then, because they went there out of weakness, will eventually fail at that as well. “Do not wish for things to be easier, wish for you to be better” – Jim Rohn
14. Get better at speaking and presenting. A good book to help is Tony Jeary’s How to inspire any audience
15. When you go through a slump, which, will happen, understand that it is a direct correlation to how much value you are putting into the marketplace and how many people you are talking to.
16. What you lack in skill, make up for in numbers. When you begin or before you have been properly trained, there is a good chance you will be terrible at recruiting.
17. Bring your sleeping bag to the house of your leaders. Be willing to roll up your sleeves with the leaders that emerge from your team. Visit their city, mail them stuff and be willing to be unreasonable to help them reach their goals and then teach them that same principle.
18. Don’t do anything you would NOT want your team to duplicate or attempt to duplicate.
19. Share what is actually working and never have a lack mentality. I know many people classified as an MLM Leader that teach one thing but secretly do other things that are completely different…and they wonder why they don’t have duplication.
20. Don’t get too tied up with technology, this is a people business, not a technology industry. The amount of “B-Roll” in your videos has very little to do with your success in the MLM industry. How you connect with and work with people is infinitely more crucial than how great you and your marketing materials look.
21. Purposely life the lifestyle. I am an admitted workaholic but I do strive to have great experiences and have fun and I do make sure to catalog these experiences. Someone invited me to a seminar on 11/11/11 and I realized that I could not make it as I will be on my honeymoon…in Fiji, at the Tony Robbins resort. I almost cried when I thought about it. From personal foreclosure to Fiji in less than 2 years…God, I love this industry =)
