Brandplay

Brandplay A multi-awarded full service IMC agency specializing in corporate and brand reputation campaigns.

Dr. Ron Jabal explains in his Philstar column, that reputation today functions as a system, where lack of alignment acro...
12/05/2026

Dr. Ron Jabal explains in his Philstar column, that reputation today functions as a system, where lack of alignment across departments creates visible reputational fractures.

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The latest findings from the Digital Marketing Association of the Philippines, contained in its report State of Digital: From a Multidimensional Approach, offer a clear signal of how far Philippine organizations have come in their digital journey. Platforms are becoming more integrated, data is...

According to Dr. Ron Jabal  in his Philippine Star column, emotionally resonant institutions often shape public judgment...
23/04/2026

According to Dr. Ron Jabal in his Philippine Star column, emotionally resonant institutions often shape public judgment more strongly than technical discussions on governance and capital.

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For decades, the Lopez name stood for something unusually coherent in Philippine business. I

In this BusinessWorldd column, Dr. Ron Jabal highlights how global oil volatility and geopolitical tensions directly imp...
22/04/2026

In this BusinessWorldd column, Dr. Ron Jabal highlights how global oil volatility and geopolitical tensions directly impact Philippine businesses, making sustainability essential to managing operational risks.

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Sustainability has long been framed as a matter of values. It is about responsibility, stewardship, and long-term thinking. These remain essential. But in periods of volatility, values alone are not enough to sustain action. What ultimately determines whether sustainability initiatives endure is whe...

Dr. Ron Jabal emphasizes in his Philippine Star article that weak reputations accelerate backlash, where silence fuels s...
20/04/2026

Dr. Ron Jabal emphasizes in his Philippine Star article that weak reputations accelerate backlash, where silence fuels suspicion and corrective actions are often misread negatively.

READ: https://brandplay.ph/reputation-as-shock-absorber/@

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According to Dr. Ron Jabal in Philippine Star, retail spaces now play a crucial role in making sustainable choices easie...
14/04/2026

According to Dr. Ron Jabal in Philippine Star, retail spaces now play a crucial role in making sustainable choices easier, embedding responsible consumption into daily routines without requiring drastic lifestyle changes.

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Discover the newest story!

Dr. Ron Jabal, in Philstar, highlights how returning to a core domain like fashion helps shift public evaluation away fr...
14/04/2026

Dr. Ron Jabal, in Philstar, highlights how returning to a core domain like fashion helps shift public evaluation away from political issues toward established expertise.

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Are you prepared for some exciting news?

10 YEARS, ONE VISION: CELEBRATING PAGEONE GROUP'S MILESTONE! 🎉🌟PAGEONE Group is marking a milestone — 10 years of shapin...
06/04/2026

10 YEARS, ONE VISION: CELEBRATING PAGEONE GROUP'S MILESTONE! 🎉🌟

PAGEONE Group is marking a milestone — 10 years of shaping narratives, building reputations, and driving meaningful conversations across the Philippines and beyond.

From humble beginnings to becoming one of the country's leading PR agency, this journey has been defined by the passion and excellence of every person within the group.

As they celebrate this landmark moment, they carry forward the same commitment that has guided them from day one: telling the right stories, for the right people, at the right time.


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