Mothership: Cognitive Brand Management

Mothership is a consulting firm specializing in Cognitive Brand Management — integrating behavioral sciences with business fundamentals to engineer brands where it matters the most: At the point of consumer decision. The challenge, however, is that every competitor in the world is also a click away. In a frantic effort to capitalize on this sudden surge in opportunity and competition, brands quick

ly race to expend more and more money and resources to get noticed in an ocean of “unique” digital marketing content and campaigns — hoping that the attention they earn results in growth. This results in an endless cycle of tactical executions with businesses struggling to catch up with the latest creative content, emotional grabbers, added features, promotions, and discount schemes. The only way to gain a competitive advantage in today’s cutthroat marketing landscape, is for brands to establish a clear and distinct Cognitive Position — to understand the mental pathways that their customers utilize in making purchase decisions, and build a strategy in response to them. MOTHERSHIP is a Cognitive Brand Management consulting firm that integrates behavioral sciences with business fundamentals to build brands where it matters most: At the point of consumer-decision. This empowers brands to break through the ocean of extreme competition and command irrational loyalty. Based on a combined 21 years of research and experience, our Cognitive Brand Management methodology is designed specifically to understand and articulate consumer biases and worldviews — enabling us to develop a competitive advantage rooted on their decision-pathways, and empowering us to build brands that are attuned to the minds and hearts of consumers.