28/09/2026
Orbea's story takes us from a 19th-century Basque manufacturer to a global bicycle company and into a much bigger conversation about industrial capability, accumulated know-how, strategic differentiation and capital allocation.
It raises a question I think businesses and countries should be asking:
What capabilities are worth keeping?
What should we outsource?
And what happens when we stop knowing how to make things?
At NUCURV, we call this Checking Under the Hood.
The headline may say Made in Spain.
The interesting story is everything underneath it.
Why Is My Bicycle Made in Spain?
Read the full NUCURV analysis: https://nucurv.dev/why-is-my-bicycle-made-in-spain/
Why Is My Bicycle Made in Spain?
An Orbea Orca. Carbon. Disc brakes. Ultegra. A machine I’ve ridden through climbs, long training rides and the occasional self-inflicted suffering session.