Behivery Branding Hub

08/07/2022

Yes, We Are Still Running and Open!
We got very busy with the projects from the last time we posted to the point that we forgot ourselves and you, sorry about that.

But we are getting back on social media!
Plus, we have a lot in store to share with you. We will share our experiences and learnings with the 35+ startups that we handled and handling. Stay tuned!

Still, we thank God for the busyness!

You may still book Free Brand Consultation and choose your availability here:
https://calendly.com/behivery/freebrandconsultation

18/05/2021

Don't worry, we do not have Offendisitis.
No, really. In fact, here is a gift for you:

Free Brand Consultation for your startup! How about let us lead you to the Truth of Branding? *wink*

Feel free to check your availability here and avail:
https://calendly.com/behivery/freebrandconsultation
Did we mentioned, it is Free?

13/05/2021

How many checks will you get?

If more than 2, then maybe you need a Free Brand Consultation already.
Feel free your availability here:
https://calendly.com/behivery/freebrandconsultation

10/05/2021

Let's be honest. There are startups and brands that are really boring, right? Or it's just us?

While working with our clients, we are still in the process of rebranding.
We are experiencing it firsthand, so when we say, "We understand what you are going through", we mean it Literally.
Now, we are back to share free content about Branding and Startup.

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Need a hand on Rebranding or want to know if you need to rebrand?

Feel free to book and FREE Consultation here: https://calendly.com/behivery/freebrandconsultation

12/03/2021

Kumusta students, freelancers, professionals, career-shifters, and founders?
We are inviting you for a Free webinar with Ask Lex PH Academy about How to Build a Personal Brand on LinkedIn.

Start attracting recruiters and potential clients that will message you and send you offers.
Gusto mo 'yun?

Happening tonight at 7pm :)
Register here and check email for confirmation.
https://zoom.us/webinar/register/WN_rq6CDPFcTgWP_LT0G4l5tQ

Kitakits!

Here's another ALPHA TV FREE Webinar + Q & A + e-cert entitled ALPHA TV | How to Build a Personal Brand on LinkedIn with Rosh Cadorna, Founder and Brand Strategist at Behivery Branding Hub
First 100 pax to join Zoom will be accommodated while others can go to our Youtube Channel with link at the bottom of this post. Participants from both digital locations are eligible for e-certs.
Looking for a job, career or client is difficult. That is why LinkedIn was created to connect and network with recruiters and business professionals. However, how will they notice you? How will they find you or remember you when they need your skills?
Whether you are a professional, freelancer, career-shifter, student, or aspiring motivator, this session is for you! Learn how to build your personal brand on LinkedIn and start attracting recruiters and potential clients that will message you and send you offers.
In this session, you will need a pen and paper. The goal is for you to write what you’ll learn and apply them after. We will not let this session just stuck in your mind, but use this to your advantage. Invite your friends, colleagues, and classmates that they can learn from this session too. See you there!
Rosh is a founder and brand strategist of Behivery Branding Hub (former RCA Branding Hub), a strategic branding agency for Filipino startups. She was a project manager in a European digital agency for 3 years but decided to shift her career when she fell in love with brand strategy and startups. Right now, she is already managing her branding agency full-time and continuously studying online from different universities to be an expert and master in branding. Learn from Rosh how to build your own personal brand that will help you stand out and attract recruiters or clients.
Date and Time: March 12, 2020 7:00 PM (GMT+8)
We will use Zoom and YouTube Live for those who can't join the Zoom room during the event date due to room limitations. Only registered participants are eligible for the e-certs.
Please make sure to like our page and subscribe to our YouTube Channel to get updates on FREE learning sessions. Please share this event to your timeline, too. ❤️
Youtube Channel: https://www.youtube.com/c/AskLexPHAcademy
Register here and check email for confirmation.
https://zoom.us/webinar/register/WN_rq6CDPFcTgWP_LT0G4l5tQ
This FREE webinar is made possible by Ask Lex PH Academy Alumni Network in partnership with IExcel CIE Review Center and PINOY IEs with the support of our media partner, INHINYERO.org.
Let's continue to be , together!

08/03/2021

When all else fails, what would you do? Stop your startup or Start Rebranding to save it?

One of the successful rebrandings in the Philippines is Angkas.
Angkas before was challenged by the LTO and accused that they lacked business permits and safety protocols.
Instead of closing their startup, they started complying and did a full rebranding while doing a petition.

Wayback 2018, Filipinos were shocked when Angkas did a text blast saying, "Dear Panget.." which became a trend with . It was a success and it indeed saved Angkas.
After that, Angkas started having branded helmets, branded long sleeves, brand voice, brand personality, brand positioning, and more.

Their full rebranding shifted Filipinos' perceptions of Angkas FROM being a startup with an issue INTO a Tropa who will help you when you are in need -whether in heavy traffic or in quick delivery- with security and safety.

Again, when all else fails, remember that you can Rebrand your startup instead of closing it.

BUT before you reach the Rebranding stage, remember that there is Branding.
So if you think Branding is costly, remember Rebranding.
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Need a hand in branding and rebranding?
Talk to a human now: m.me/rca.brandinghub

Avail our FREE Brand Consultation: m.me/rca.brandinghub
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01/03/2021

Most startups don't know about Branding but they know about Marketing.
They know that Marketing is important, but how about Branding?
Do you really need it? Will you have an advantage if you have it?

They say, if we want to understand something, we need to go back from the beginning.

Wayback 500 AD, "brandr" starts because of Ownership.
Ancient people mark their products and cattle using burned iron or wood to identify it as their properties.

When Industrial Revolution came, mass productions were trending, thus, the rise of tight competition.
Branding then evolves from Ownership to Standing out from competitors.

In the 1870s-1920s, the rise of Iconic brands such as Chanel and Coca-Cola was a hit, which is why the Trademark Act was passed to protect the brands that were ahead of the rest during that time.

From the 1920s to-1950s Branding changes from being Informational to Emotional, that is why rebranding came to revamp the brand from being ahead of its competitors to become more personal and relatable to the market.

Come to the 1960s, Branding evolved in becoming strategic in a way of focusing on how to become relatable to the market, that is why brands already had a personality like a human to relate to humans.

While in the 2000s, Branding became a Reputation and Community Building.
This is why brands such as Nike and Mac are trending because of the belongingness that they give to the people when they buy their products.

To summarize it, Branding evolves from:
Ownership > Standing Out > Memorable(Informational) > Relatable(Emotional) > Community(Belonginess).

Branding started as Ownership of Properties.
Nowadays, it still about ownership, but it is already the Ownership of the Community that will patronize your startup for your passive sales.

Is Branding important?
If you want a community of loyal customers, users, or clients, no doubt that it is indeed important.

How abou Marketing?
Stay tuned and follow us to know the history of Marketing😉
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Want to build your community of loyal consumers and users?
Feel free to message us: m.me/rca.brandinghub

Want a FREE Brand Consultation? Book now!
https://tinyurl.com/freebrandconsultation
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26/02/2021

As a startup, there are a lot of business terms you need to know and many of them cause confusion.

Two of the most confusing terms are Branding and Marketing.
They confuse most of us since these terms continue to evolve from the 500 A.D. until today.

To lessen your confusion, avoid miscommunication with your team, and to know what your startup really needs, check out the picture below to learn about the difference between Marketing and Branding in this 21st century.

Share this with them!
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Want to know more about it?
Talk to a human now: m.me/rca.brandinghub

Want a FREE Brand Consultation? Book now!
https://tinyurl.com/freebrandconsultation

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18/02/2021

Kumusta Filipino founders and aspiring founders?
Starting up your business can be overwhelming plus the struggle of standing out in the saturated marketplace is real.

How about a One-Stop Branding Shop for your startup?

Instead of looking for different agencies, companies, or freelancers, have the convenience of building your brand with strategy and consistency by the same strategic team!

Solidify your startup and be empowered to go to the saturated marketplace, without thinking about how to stand out and not to be swallowed by your competitors because you already have the formula for a Long-Term and Sustainable Startup.

Start building your startup's foundation now. Tara?
Avail of our FREE Brand Consultation: https://tinyurl.com/freebrandconsultation

For inquiries:
Talk to a human: m.me/rca.brandinghub
Email us: [email protected]
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15/02/2021

Have you been to a souvenir lane?
Same products, different stores.

Everyone is shouting at the tourists to attract them, but there is always this One Shop where people are attracted to, even without the effort of shouting.

It is the same with the startup marketplace.

Your target market has a lot of options to choose from already.
Unless you answer the question, "WHY Your Startup and NOT this startup?", you will end up shouting with all your might, but they will end up to the one who has a strategic way of standing out.

What's your strategic way of standing out?
Share it in the comments!

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29/01/2021

What you thought VS what really it is.
They say, "It is not about the logo, it is about the story behind that logo."
Do you agree?

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The Strategic Branding Agency for Filipino Startups.

21/11/2020

Unfortunately, you are NOT alone in your industry.
How will you stand out?

The Strategic Branding Agency in the Philippines.