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Synergy Market Research + Strategic Consultancy

Synergy is a visionary research company with over 26 years’ experience with Philippine & global clients

03/09/2026

We are honored to share that Synergy Market Research + Strategic Consultancy and ACEN have been awarded the Gold Award for Research Impact - Asia Pacific at the 2026 Esomar Awards.

This recognition comes closely on the heels of another major achievement - our entry also secured a Gold Stevie® Award for Best Use of Data to Drive Brand Strategy at the 2026 International Business Awards.

Our winning entry, “Research as a Growth Engine: From Category Education to Market Leadership - The ACEN RES Transformation into the Philippines' Leading Renewable Energy Provider,” shows how actionable consumer insights strengthened brand positioning and fueled ACEN RES's rise as a leading renewable energy solutions provider in the Philippines.

Thank you to the ESOMAR jury for this incredible recognition, and to the entire Synergy and ACEN RES teams for your hard work, vision, and relentless commitment to excellence. This milestone truly belongs to everyone who helped turn insights into a powerful engine for real-world impact!

28/08/2026

The brands we trust can shape the way we experience a journey.

Whether it’s choosing an airline, booking a hotel, or planning a staycation, reputation plays a powerful role in the brands consumers choose.

So, which travel brands have made the strongest reputation in the first half of 2026?

Here are the Most Reputable Travel Brands in our 2026 Synergy-YouGov Mid-Year Rankings:
🥇 Airlines
🥈 Emirates
🥉 Cebu Pacific Air
🥉 Shangri-La
🥉 Okada Manila
🥉 Singapore Airlines

Is your brand among the leaders or curious to know where you rank?
Get in touch with us to discover your position in the 2026 Synergy-YouGov Mid-Year Rankings. https://forms.gle/mAx3iiQkqw7kWx9LA

27/08/2026

When people choose insurance, trust matters.

Insurance is about preparing for the unexpected and consumers want to know which brands they can count on.

Our 2026 Synergy-YouGov Mid-Year Rankings spotlight the insurance brands that stood out for reputation in the first half of the year.

Leading the category are:
🥇 Sun Life Philippines
🥈 Pru Life UK
🥉 BDO Life

Where does your insurance brand rank?
Get in touch with us to discover your brand’s position in the 2026 Synergy-YouGov Mid-Year Rankings and see how consumers perceive your brand. https://forms.gle/mAx3iiQkqw7kWx9LA

20/08/2026

When it comes to financial institutions and services, reputation can shape confidence.

In a category where trust, reliability, and credibility matter, which brands have built the strongest reputation among consumers so far this year?

Our 2026 Mid-Year Rankings reveal the financial institutions and services that stood out in the first half of the year.

Here are the brands leading the way:
🥇 BPI
🥈 Land Bank of the Philippines
🥉 Metrobank

Curious where your brand ranks?

Get in touch with us to learn more about the 2026 Synergy-YouGov Mid-Year Rankings and discover where your brand stands. https://forms.gle/mAx3iiQkqw7kWx9LA.

18/08/2026

2026 IS STILL BEING WRITTEN. HERE'S WHO'S LEADING SO FAR.

A full year can change a brand's standing. So before we recognize the year's strongest performers, we're taking a look at where brands stand today.

The Synergy-YouGov Mid-Year Rankings reveal the current leaders across selected sectors based on brand health measures:

BEST BUZZ | REPUTATION | PERCEIVED VALUE | CONSIDERATION

These are not the final results - consumer perceptions continue to be tracked throughout the year. This means today's leaders may hold their ground, pull further ahead, or make way for others by year-end.

Come April 2027, the full-year results will determine the brands recognized at the Synergy-YouGov Market(In)Sights & Awards event, based on their performance across 2026.

For now, here's our view from the halfway mark.

Mid-Year Rankings. Revealing soon.

13/08/2026

We’re proud to share that Synergy Market Research + Strategic Consultancy has been recognized as a Gold Winner at the 2026 International Business Awards for Best Use of Data to Drive Brand Strategy under the Achievement in Marketing category. We’re especially happy to share that we are the only winner and the only company to receive a Gold award in this category.

Our winning entry, “How Research-Driven Insights Shaped Brand Strategy and Transformed ACEN RES into the Philippines’ Leading Renewable Energy Solutions Provider,” showcases how research-driven insights and strategic partnership helped shape a stronger brand strategy and support ACEN RES in its journey to becoming a leading renewable energy solutions provider in the Philippines.

With more than 3,400 nominations from organizations of all sizes across 82 nations and territories, being recognized among this global pool of entries is a testament to the power of strong partnerships, strategic research, and the dedication of teams who turn insights into meaningful action.

Our sincere thanks to the International Business Awards/The Stevie Awards and the esteemed jury for recognizing this work.

Congratulations to the Synergy and ACEN teams! And a special thank you to ACEN, through Mr. Tony Valdez, for the trust and partnership. We deeply appreciate your belief in the power of research to provide meaningful direction and valuable inputs for business and brand decisions. This achievement is truly a reflection of what we can accomplish when great teams, strong partnerships, and powerful insights come together.

28/07/2026

APAC consumers are developing a bolder, more adventurous palate than ever before - creating new opportunities for food brands, product developers, and culinary innovators.

Recent data from Global Profiles, the world's largest globally consistent audience dataset, with 1,000+ variables available in 48 major markets, highlights a strong appetite for novelty across key Southeast Asian markets:

- The Philippines takes the lead: A remarkable 75% of Filipino consumers actively seek out new food and cuisines, topping the APAC region. The Philippines possibly serves as a prime launchpad for innovative to potentially daring flavor concepts.

- Indonesia & Malaysia tied for 2nd (71%): both markets show a potentially massive consumer base eager to try modern twists, global fusion, and innovative dining concepts.

- Vietnam stays open to discovery (56%): over half of consumers are still open to culinary discovery at 56%. This is still highly significant though to a lower extent than that of the Philippines. This could mean that food innovation in Vietnam may need to be anchored on local taste profiles or introducing subtle new flavor elements. It may be about elevating beloved traditional profiles with subtle, modern flavor accents.

Evolving consumer taste buds means your product pipeline can’t stand still. From subtle profile twists to disruptive new concepts, the runway for flavor innovation across APAC is wide open especially for the Philippines. The real advantage belongs to the brands bold enough to set the taste standard, not just follow it.

Decoding the 75%: What really drives the culinary curious Filipinos?

Through YouGov Profiles, you can move past high-level percentages and zoom straight into the habits of flavor-curious local consumers. Uncover their specific demographics, media routines, and ingredient preferences to build flavor concepts, develop campaigns and how to activate them to deliver measurable market impact. https://forms.gle/gJ5CsccbVmpiT5Yz8

23/07/2026

Celebrating research that drives real results!

We are honored to share that Synergy and ACEN have been named finalists for the ESOMAR Awards 2026 - Research Impact Award Category (Regional).

Behind every meaningful recognition is a powerful collaboration. This nomination celebrates the strategic research partnership with ACEN RES and the dedication of the teams who transformed insights into meaningful impact.

06/07/2026

Every partnership campaign begins with optimism - a well-known collaborator, a bold creative idea, significant media investment, and high expectations. But once the campaign goes live, one important question often remains unanswered until it's too late: Is it actually moving your brand? Is it increasing awareness? Strengthening consideration? Driving purchase intent? Or simply generating noise?

Traditionally, marketers have had to wait until after a campaign ends to evaluate its impact. By then, budgets have been spent and opportunities to optimize have already passed.

What if you could see what's working while the campaign is still live?

A leading QSR brand partnered with a gaming company to engage the country's growing esports community. The results were immediate:

• Net Buzz: Increased by 15 points among esports enthusiasts, compared with a 3-point increase among the total Philippine population. While the initial spike moderated after the first week, brand conversations remained above pre-campaign levels, indicating sustained engagement rather than a short-lived burst of attention.
• Brand Consideration: Drove a 9-point increase among esports enthusiasts, substantially higher than the uplift observed among the total Philippine population. Beyond creating conversations, the campaign successfully moved consumers further along the purchase journey.

More importantly, these insights were available while the campaign was still running, giving marketers the opportunity to determine whether to amplify the campaign, optimize messaging, or extend the partnership while momentum was building.

Turning Insights into Action

Not every audience responds the same way. Understanding who is responding, how strongly, and whether that momentum is sustained can make the difference between simply measuring a campaign and actively improving its performance.

With YouGov BrandIndex, marketers can continuously monitor how partnerships, sponsorships, campaigns, and other key brand moments. Instead of waiting until the campaign is over, you'll know what's working while there's still time to act.

Planning a campaign or recently launched one? We'd be happy to show you how YouGov BrandIndex can help you gain timely insights and make smarter marketing decisions while your campaign is still live. https://forms.gle/XBwTwcaETQggRUAw6

26/06/2026

Demographics only tell part of the story. To truly connect with Gen Z, moving past basic age brackets is critical to understanding how they actually behave, choose, and engage.

YouGov Profiles helps you go beyond demographics to understand how Gen Z really thinks, behaves, and engages.

It reveals:
• What Gen Z cares about
• How they consume media
• What influences their choices

Download the full insight report using this link: https://forms.gle/6jFR9fv8xG1q5hJh8

Explore how YouGov Profiles can help you uncover the real attitudes and behaviors driving your target audience. https://forms.gle/c2VdyeJxCAd4LJwp6

Address

Penthouse, PNB Makati Center, 6754 Ayala Avenue Corner Legaspi Village Makati City
Makati
1226

Website

http://www.synergy.ph/

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