In 1989, singer Billy Joel released what became a very popular song entitled, ‘We Didn't Start the Fire.’
The lyrics, which is simply a list of names and events that made headlines starting in 1940, has a disclaimer for a refrain:
“We didn't start the fire,
It was always burning,
since the world's been turning.”
Well, we’re not buying it. Today, the world is on the brink of a clash of civilizations, global warming has started to become palpable, and there’s a war in every corner of the world. The country, which was second only to Japan after the war, is a sorry mess and the economic laggard in the region. Corruption is part of life, congress has never been so shameless, more people are experiencing hunger and the only hope is in a job elsewhere in the world. There’s still our idealism and our dreams and our hopes.
“It’s not your parents’ television.”
UniversiTV is not your parents’ slapstick and face-slapping channel. Its goal is not high ratings. That is why the channel is brave enough to focus on a narrow segment of the population. Its vision is to tap idealism -- that powerful force that is alive in you but dissipates as you grow older. We believe that this idealism, if harnessed, can be provoked to grow and bloom instead. It is a currency that we can effectively utilize for the benefit of others. Far more powerful than wherewithal is the hunger of a strong dream. The programming design of UniversiTV comes from the ache to be of value to the country. We think that the magic of media can do more than sell bars of soap -- it can help this generation mature better than our parents did, make less mistakes, affect and infect others more, survive the broken families we live in, beat the system, break the cycle, and become the God-fearing, country-loving leaders the young were meant to become. Our motto: Change the world while enjoying your youth. Watch, learn, and get involved in the many advocacies close to the heart of the people behind UniversiTV. And have fun while doing good -- lots of fun. On your channel, you can display your talents; air your work, challenge the world. It’s your podium. It will accept your productions, pictures, recordings. It is a venue for you to voice out your thoughts, ideals and concerns, to air those hopes and dreams. At the same time, it is a channel that broadcasts all your events: campus activities, school fairs, even schedules of exams, and other announcements. It keeps you linked, networked, informed, up-to-date. This is what UniversiTV is about. A television channel for what we believe is The Better Generation. And we’d like to do our share in making that a reality. Because this country, this world, needs better management.
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