EON Group

01/08/2026

For Filipinos, being heard means more than seeing familiar issues in a speech.

It means knowing that their concerns have shaped decisions, implementation, and results.

With 55% of respondents saying the government does not listen to ordinary people, the 2026 SONA faced a deeper challenge than agenda alignment.

Read EON’s analysis in Inside SONA 2026.

Scan the QR code or visit https://bit.ly/InsideSONA2026 to get your copy.

31/07/2026

Every SONA sets out a direction. Understanding what that direction means requires a closer read.

Through EON’s public affairs and trust lens, Inside SONA 2026 examines what the President prioritized, where emphasis shifted, and what remains to be proven.

Scan the QR code or visit https://bit.ly/InsideSONA2026 to get your copy.

26/07/2026

THE SONA IS NOT JUST A SPEECH. IT’S A TRUST TEST.

Filipinos have made clear what they want to hear. The findings also reveal what government must overcome to be believed.

📌 55% say government does not listen to ordinary Filipinos. And this is the number that matters most: among those who feel unheard, 8 in 10 distrust government. Among those who feel heard, 8 in 10 trust it. Being listened to is not a soft metric. It is the switch.

📌 Only 21% remember last year’s SONA, while only 4 in 10 intend to follow this year’s address — and they are mostly the already-convinced. Among those tuning out, distrust runs at 75%. The skeptical majority will meet the speech as clips, headlines, and kwentuhan in the 48 hours after. The real SONA happens after the SONA.

📌 46% believe past SONA promises were not fulfilled. But here is the insight leaders keep missing: among Filipinos who saw promises even partially delivered, trust in government runs at 69%. People don’t demand perfection. They demand proof of motion.

The trust lesson — for government and every institution: Account before you announce. Acknowledge strain before you claim momentum. Show people where their voice changed your decisions — don’t just say you consulted them.

This is true on July 27. It is true for every brand, every leader, and every organization asking Filipinos to believe them.

Trust is not the applause during the speech. It is what people say about you when the broadcast ends.
Request a copy of the EON x Tangere Pre-SONA Survey 2026: bit.ly/BeforeSONA2026

The survey was fielded July 7–10 among 1,200 Filipino adults nationwide (±2.96% margin of error at 95% confidence). EON has measured Filipino trust since 2011 through the Philippine Trust Index and the Philippine Trust Study.

26/07/2026

BEFORE THE SONA BEGINS, FILIPINOS ARE ALREADY ASKING FOR PROOF.

Tomorrow, on July 27, the President will speak for about an hour.

The public has been speaking for months. We listened.

In the days before the SONA, we surveyed 1,200 Filipino adults nationwide with our research partner Tangere. What Filipinos want to hear is concrete: solutions to current national problems, anti-corruption measures and reform, and a plan to lower prices.

But beneath these priorities is a larger question: has government earned another extension of their trust?

Our Philippine Trust Study calls it guarded conviction: Filipinos give institutions a chance, but that trust is cautious, conditional, and prepared for disappointment. It is not won by declarations of progress. It is won by receipts.

As the Philippines’ Trust Agency, EON looks at the trust test behind SONA 2026—and what government must prove to be believed.

21/06/2026

Trust in healthcare begins with access.

EON Group through our client Boehringer Ingelheim Philippines and our different partners, continues to support Iwas Dialysis, Ligtas Kidneys: GetCheCKD habang maaga pa! program in bringing kidney health screening closer to more Filipinos.

Join us tomorrow, June 22 from 9am to 3PM, at the Ground Floor of Quezon City Hall Main High Rise Building to have your kidney health checked. Because early detection can make all the difference and trust grows when health education and empowerment is brought closer to communities.

02/06/2026

EON leads the Philippine pack at the PR Awards Asia 2026 with four shortlisted entries across Campaign and Effectiveness categories, the strongest showing from any local agency or company.

Mega Sardines’ “Sariwang-Sarap, Sariwang-Sustansya” repositioned a commodity brand into a Superfood leader through science-backed storytelling, international validation, influencer advocacy, and sustained hyperlocal activation.

The TikTok campaign built permanent, government-endorsed content hubs inside TikTok for civic education and safety, with creators working as co-publishers alongside public agencies.

Together, these reflect EON as the Trust Agency, building systems that last beyond campaign cycles.

02/06/2026

Tokyo. June 1, 2026.

EON Group has joined the inaugural cohort of PR Collective Asia — a new six-market network of ASEAN's leading PR consultancies, convened by Japanese PR pioneer Honda Tetsuya to support Japanese companies entering Southeast Asia.

Our President and COO, Malyn Molina, represented the Philippines on the launch panel at Asia Insight 2026, held at Otemachi Mitsui Hall, alongside counterparts from Singapore and Thailand,. The audience included senior leaders from Ajinomoto, Daikin, Lotte, and other major Japanese corporations now scaling across our region.

Her remarks centered on one organizing idea: local permission. Beyond localization — the deeper work of trusting local teams to make local decisions. She illustrated this through Japanese brands that have moved past adaptation into genuine participation in Filipino life — collaborations that celebrate national pride, and community programs designed around how Filipinos actually live rather than imported templates.

She also reflected on the pace of Philippine communications, where Filipinos spend nearly four times more time on social media than the average Japanese. In a market that lives that closely with brands every day, trust is built through familiarity and proximity.

Japanese brands have spent decades earning the Philippines' trust — among the deepest of any country in ASEAN. As PR Collective Asia's Philippine agency, EON stands ready to help them turn that trust into the local permission they deserve — built on more than two decades of work with Japanese clients in the country, and our standing as the country's trust agency.

To Japanese leaders looking at the Philippines: EON is ready when you are.

15/05/2026

Every election is more than just a political exercise. It is a civic duty and a chance for every Filipino to shape the future of our communities and our country. Your voice matters, and your vote carries the power to create change.

Reminder: Voter registration is only until May 18. COMELEC field offices will also be open tomorrow, Saturday, to accommodate registrants. Make your voice count, go out and register at a venue near you.

𝗦𝗔 𝗟𝗨𝗡𝗘𝗦 𝗡𝗔 𝗔𝗡𝗚 𝗛𝗨𝗟𝗜𝗡𝗚 𝗔𝗥𝗔𝗪 𝗡𝗚 𝗩𝗢𝗧𝗘𝗥 𝗥𝗘𝗚𝗜𝗦𝗧𝗥𝗔𝗧𝗜𝗢𝗡!

Huwag palampasin ang pagkakataong maging bahagi ng pagpili para sa kinabukasan ng inyong komunidad.

Narito ang mga piling Satellite Registration Venues kung saan maaari kayong magparehistro hanggang May 18, 2026.

✔️ Manila
✔️ Caloocan
✔️ Valenzuela
✔️ Malabon
✔️ Navotas
✔️ Las Piñas
✔️ Makati
✔️ Muntinlupa
✔️ Pateros
✔️ Parañaque
✔️ Pasay
✔️ Taguig
✔️ Quezon City
✔️ Pasig
✔️ Marikina
✔️ Mandaluyong
✔️ San Juan

Huwag magpahuli — ang boto mo ay boses mo 🗳️🇵🇭

24/03/2026

Diskarte is the Filipino instinct to adapt, improvise, and find a way forward.

At the adobo LIA Young Creative Competition 2026, EON Group’s Art Tagnipez and Ginoe Ojoy brought this idea to life as the ultimate “Pinoy Life Strategy,” earning both Gold and Client’s Choice among 85 handcrafted entries created by 170 young creatives responding to the theme “You Can What AI Can’t.”
The concept celebrates Filipino ingenuity in everyday life. More importantly, it shows how diskarte creates ideas that people recognize, relate to, and believe in.

At EON, this belief is central to our work. As a trust agency, we see creativity rooted in culture and human insight as a powerful way to build understanding, credibility, and lasting trust.

13/03/2026

Stronger nations are built on trust between institutions, industries, and the people they serve.

EON Group kicked off its Knowledge Partnership with ASEAN BAC Philippines and PwC Philippines through the signing of a Memorandum of Understanding. The partnership will support research and strategic initiatives for the Creative Economy under the Competitiveness Pillar of the ASEAN-BAC 2026 Chairship.

EON Chairperson and CEO Junie Del Mundo who also serves as ASEAN-BAC Philippines Senior Adviser for Creatives, joined the signing together with ASEAN-BAC Philippines Executive Adviser for Creatives and EON Group President and COO Malyn Molina. The initiative reflects a growing effort to bring together ideas, insight, and collaboration as the Philippines prepares to host the ASEAN Summit.

For EON, the Creative Economy plays a vital role in shaping how nations connect, communicate, and move forward.