20/12/2020
HOT Topic in Digital Marketing World:
In the last couple of days, there has been a lot of issues between Facebook and Apple.
For two days, Facebook ran numerous full-page ads in newspapers like The Wall Street Journal, New York Times, and the Washington Post condemning Apple’s move: APPLE HATES SMALL BUSINESSES.
Apple fired back saying: The user should have a choice when it comes to their privacy.
And advertisers are alarming.
Check Sarah Al’s blog post ”How to Navigate IOS 14 FB & Apple Catfight Drama and Why You Should not Panic”
Sarah shares how she managed and measured conversion before the pixel existed and how she can do the same.
How to navigate IOS 14 FB & Apple catfight drama