30/04/2026
In the Philippines, Mother’s Day is deeply rooted in family life, shaping how people spend. Its commercial strength comes from how broadly “mother” is defined—going beyond Nanay to include Lola, Tita, Ninang, and even women who, in their own ways, have taken on a maternal role.
Two weeks before Mother’s Day, Filipino families are already preparing—and retailers should be doing the same. What should you be planning for? From early gifting behaviors to emotionally driven purchases, understanding local culture is key to winning this season.
Read our latest insight: https://retailwiseph.com/mothers-day-in-the-philippines/
In the Philippines, Mother’s Day is deeply rooted in family life, shaping how people spend. Its commercial strength comes from how broadly...