20/03/2026
𝗣𝗥𝗜𝗠𝗔𝗥𝗬 𝗚𝗥𝗢𝗨𝗣 𝗢𝗙 𝗕𝗨𝗜𝗟𝗗𝗘𝗥𝗦: 𝟳𝟱 𝗬𝗘𝗔𝗥𝗦 𝗦𝗧𝗥𝗢𝗡𝗚
Before Cebu’s skyline began to rise with modern structures and thriving business hubs, a quiet foundation was already being laid.
In 1951, William C. Liu started what would become one of the most respected construction legacies in the Visayas and Mindanao. Then known simply as William C. Liu Construction, it was a modest, family-run company built on grit, discipline, and an uncompromising commitment to quality.
In the early years, success did not come from scale, but from trust.
Project after project, the company earned a reputation as the contractor of choice for Cebu’s leading corporations. It became known for delivering on time, within budget, and above expectations. In an industry where reliability defines survival, William C. Liu Construction didn’t just survive—it stood out.
That reputation would become the cornerstone of what is now the Primary Group of Builders (PGB).
From Builder to Ecosystem
As Cebu’s economy expanded, so did PGB’s vision.
What began as a construction firm evolved into a fully integrated group of companies—each reinforcing the other. PGB didn’t just build structures anymore; it built systems, communities, and industries.
With a Triple-A PCAB license, PGB positioned itself among the country’s elite contractors, capable of delivering large-scale developments—from malls and hotels to hospitals, industrial complexes, and residential communities.
Over the decades, the numbers tell a story of scale and consistency:
1.5 million+ square meters of completed structures
300,000+ square meters of IT and BPO-ready workspaces
7,000+ residential units across 47 developments
But beyond the numbers lies a deeper philosophy: “We Build to Last.”
Powering Industries and Enabling Growth
PGB recognized early that infrastructure is only the beginning of economic growth.
Through its PEZA-accredited industrial developments, the group became a key enabler for multinational companies entering the Philippines. Its built-to-suit facilities and ready-for-occupancy factories gave global locators the speed, flexibility, and reliability they needed.
The development of the Naga Valley Industrial Park (NAVA) further strengthened Southern Cebu as an emerging industrial hub—creating jobs, attracting investments, and decentralizing growth beyond Metro Cebu.
Beyond Construction: A Diversified Vision
Unlike traditional builders, PGB expanded into industries that shape everyday life.
In healthcare, it introduced Maayo Medical, redefining patient care through a holistic, wellness-centered approach. The Hospital at Maayo stands as a symbol of innovation—where healthcare goes beyond treatment and focuses on total well-being.
In hospitality, Maayo Hotel and its resort destinations in Argao and San Remigio showcase Cebuano warmth while elevating standards in wellness tourism.
In logistics and maritime infrastructure, PGB made bold moves:
A growing fleet of 60 vessels connecting major Philippine ports
The Cebu South Port, a high-capacity logistics hub expanding up to 40 hectares
A future-ready dry dock facility in Bohol, designed to support the country’s growing maritime industry
These ventures reveal a company that understands a simple truth: to build a nation, you must go beyond buildings.
Communities That Thrive
For over 30 years, PGB has also shaped how Filipinos live.
Its residential developments are more than housing projects—they are carefully planned communities designed for long-term value, livability, and sustainability. With thousands of homes delivered, PGB continues to create spaces where families grow and futures are built.
A Legacy Still in the Making
Today, Primary Group of Builders stands not just as a company, but as a multi-industry force rooted in a single promise: to create value that lasts for generations.
From a single construction firm in 1951 to a diversified group shaping industries across real estate, healthcare, logistics, and hospitality—PGB’s journey is a testament to what happens when vision meets discipline, and when growth is guided by purpose.
Because for PGB, success is not measured by what is built today—
…but by what continues to stand tomorrow.
