https://www.facebook.com/107505481004641/

JR's Advertising co., Manila (2026)

16/08/2020

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬: 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐨𝐦𝐦𝐢𝐭 𝐰𝐡𝐞𝐧 𝐮𝐬𝐢𝐧𝐠 𝐋𝐞𝐚𝐝 𝐀𝐝𝐬

There are a lot of benefits that you can get from creating Lead Generation Campaigns depending on your marketing strategy and how you want to use those results at the end of your funnel. Lead Ads is one of those campaigns that you can use to gather information from your prospect clients in exchange for something of the same value for them.

Even with the following benefits that Lead Ads can get, there are still a lot of mistakes that other businesses do when publishing their own Lead forms.

Here are some of the most common mistakes that other businesses do using Lead Ads:

𝟏) 𝐍𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

This is one of the most common mistakes that other businesses do. They don’t have any idea who they want to target or even if they do, it’s too broad. We need to make sure that when targeting our audiences, it has to be specific. Let’s say for example, if you’re a fitness coach, you normally want to target those who spends time in the gym and not just those who are only interested in going to gym but ended up not going to.

It is easy to gather information from prospects without any target audience but if you want to convert those audiences into qualified clients, having specific target audience is the best idea.

𝟐) 𝐄𝐱𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧.

Call to actions are those buttons that you can see on a sponsored ad and what happens when someone clicked it, is that they are being routed to your landing pages, to your lead form, to messenger etc. Having those clear call to action depending on what you want for your audiences to do for each your ads can really help get a much better performance compared to those Ads that doesn’t have any call to action.

𝟑) 𝐍𝐨𝐭 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝𝐬

There are a lot of businesses who commits the same mistake. Once they have someone fill-up their Lead forms and give something back in return, they always fail to follow-up with them. Don’t wait for them to call you back to purchase or avail your services, you need to follow-up with them. Develop a long-term plan for your email marketing strategy on how you’re going to follow-up with them because when someone saw your Lead Ads, most of them are not ready to take action yet. They just have an idea that your business exists.

So, to make sure that those who got interested on what you’re offering will end up purchasing and to get the most conversions, following up with your leads is the best idea.

These are some of the most common mistakes that we commit when using Lead Ads.

What's your key takeaway for this post?

Do you need help with your Facebook Ads? Feel free to message me, so, that we can discuss about your business and how to do it.

Or you can even schedule a call with me by clicking on this link:

https://calendly.com/jonathanrivero199690/social-media-specialist

13/08/2020

Really thankful for the recommendations and comments from these two.
I'm really glad that I was able to help them out with their struggles on their business, by simply coming from a place of help and giving them value to make their businesses successful.

06/08/2020

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀: 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁

Before you publish your Lead Generation Facebook Ads, there are few best practices or tips that you need to keep in mind to make your Facebook Ads convert.

Here are the top 3 tips that you can do to generate more leads:

𝟏) 𝐎𝐟𝐟𝐞𝐫 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄

Yes, you got it right! Give something valuable and related to your product or service to your prospect customers. People love getting free stuffs – it can be a video, checklist, tips, e-books, guides and other stuffs that you can give to them in exchange for their personal information like their name, age, gender, email address and other information that you want.

For example, if you have a business that offers a product, let’s say a Pet Food. You can offer them something in return to make them more willingly provide their personal information to you.
It can be as simple as a promo code, free download, giveaways, and other deals and offers that you could possibly think of.

𝟐) 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬

To get the best leads that will highly convert, it is much better to ask questions to them – you can do like a short quiz or even just a short survey to really filter and sort them out to see if they are really the leads that have a high chance of purchasing your products or your services.

For creating a short survey or quiz, you can choose between short answer, multiple choice and other general questions that will help you gauge out if your lead really needs the value your product or service delivers.

𝟑) 𝐓𝐚𝐫𝐠𝐞𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

Of course, targeting the right audience is still important. It would be best if you would align it towards your lead ad’s objectives. When it comes to Facebook, there are three (3) primary audience types that you can choose from: We have the Lookalike Audiences, Custom Audiences and People Near You.

• 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 – Using Facebook’s Algorithm, you can actually create Lookalike Audiences if you want to expand your customer base and discover more customers that are compatible and will likely do the same thing just like what your previous customer did.

• 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 – Creating custom audiences commonly includes those who visited your page, engage in your Recent Posts, visited your Websites, those who followed/subscribed on your page and/or Website.

• 𝐏𝐞𝐨𝐩𝐥𝐞 𝐍𝐞𝐚𝐫 𝐘𝐨𝐮 – If you have a physical store and you most likely want them to visit your store. You can take advantage of the business locator feature when creating your Facebook Ads. What it does is that, it targets those people near your area or your stores and they will be the one who will most likely see your Facebook Ads.

Need help with your Facebook Ads? Just send me a message!

or just click the link below to schedule a call with me and let's discuss about your business and how to make it happen.

https://calendly.com/jonathanrivero199690/30min

Let's scale up your business using Facebook Ads! 🚀🚀

03/08/2020

𝐅𝐢𝐫𝐬𝐭 𝐋𝐚𝐰: 𝐓𝐇𝐄 𝐋𝐀𝐖 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄

"𝐘𝐨𝐮𝐫 𝐭𝐫𝐮𝐞 𝐰𝐨𝐫𝐭𝐡 𝐢𝐬 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞𝐝 𝐛𝐲 𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 𝐦𝐨𝐫𝐞 𝐲𝐨𝐮 𝐠𝐢𝐯𝐞 𝐢𝐧 𝐯𝐚𝐥𝐮𝐞 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐢𝐧 𝐩𝐚𝐲𝐦𝐞𝐧𝐭"

The First Law is actually a part of the 5 Law Stratospheric Success from the Book “The Go Giver” by Bob Burg. (I am not advertising this book. Lol)

I really love reading this book and it gives so much valuable lessons in life.

The First Law: The Law of Value pertains to always giving value to others. To always come from the place of help.

It is also being taught by my coaches to always to come from a place of help but to be honest, I didn’t understand at first what it really means until I read the book.

The thought that I have in my mind is that if ever I always give out value to others, they will always take advantage of me. They will start always asking something out of me without giving anything in return and that scares me.

That’s normal…

I’m sure that I’m not the only one who feels this way.

So, I started to change my beliefs and started helping others.
Right now, I already have a client from Malaysia and currently working with each other to increase the sales of her business. (Hoping to post the results here one day. 😊)

The feeling of giving value to others is so amazing and this is just the first part of the 5 Laws of Stratospheric Success. It is true that the First Law determines how valuable I am and I love it.

What did you do today to help others?

30/07/2020

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬: 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧?

There are a lot of people who spends a lot of their time using Social Media. Of course, Facebook is one of those Social Media sites. This is also one of the reasons why investing in Facebook Ads to grow your business is a must.

By creating your own Facebook Ads, you can target your audiences depending on the Facebook Ads Campaign that you are going to use. It will be a great help if you already have a data on the personas of your audiences that normally engage on your Facebook post, videos or even your previous ads to target them directly and get more accurate responses. If not, you can just do some Market research first to identify and categorize them properly.

This time, we are going to discuss about Lead Generation Ads on Facebook.

What is Lead Generation? This is one of the different campaigns on Facebook and one of its objectives would be to know more about who your audience really are.

There are a lot of marketers and even business owners who thought that they already know who their customers and often confuse customer data with customer analytics which is all about studying your customers behavior.

Have you already been into a website where there is a small tab that pop-up asking you to enter your name and email addresses? This is one of the examples of Lead Generation or often called as Lead Forms. It collects personal data or information from those customers who highly interacts or interested with your business products or services.

Information gathered from these Lead Generation Ads will be your prospect customers or commonly known as Cold Customers. Those Cold Customers are those people who haven’t heard about your business yet and just happen to click on your Ads or search your business thru Google and from there, you need to make them familiarize on your business product or service by simply following up to them for a higher chance of conversion and increase on your sales.

I really hope this helps when it comes to figuring out what type of campaign you should use to reach your objectives.

Need some help with Facebook Ads? Feel free to message me to discuss more about the future of your business and how to make it happen.

Or just click on the link below to schedule a call with me:
https://calendly.com/jonathanrivero199690/30min

21/07/2020

PET INDUSTRY IS EXPLODING

“Pet industry has been experiencing an explosive growth”.

Yes, you heard me right. Most of the neighborhoods have their own pets, most likely are Dogs, Cats, Birds etc. For me as well, right now, I do have a Border Collie at home and had experienced taking care of other pets like birds and fishes.

According to an article that I’ve read, almost 85 million households have a pet and over the last 30 years, pet ownership has gone from 56% to 68% of all households. I do know some people who adopts stray dogs and cats. Others have embraced the pet-owning and pet-loving lifestyles especially for young ones nowadays.

Now, make sure not to miss this opportunity. Not being able to take advantage of this opportunity is such a waste, because, even in other social media platforms like Facebook, Instagram and Twitter, you will be able to see a lot of advertisement about pet products and pictures of their lovely pets.

Some of the pet-businesses are taking advantages of these trends like

Food Products – A lot of people don’t want to feed their leftovers to their pets. They instead want to make sure that their “friends” and “partners” are healthy and receiving the highest nutrition that they can give for their pets. They are opting for more fresh, frozen, canned and made-to-order diets for their pets.

Treats – Pet parents always choose treats as the go-to-offer for their pets specially when training their loved ones.

Increased Services – There are a lot of attention to pet grooming, pet care, pet trainers and specially being a veterinarian.

Vitamins and Supplements – Even your pet have their own vitamins and supplements now, to make sure that they are healthy and always have those energy to come right at you when you went back home from work.

These are just some of the businesses that you can focus on when it comes to Pet Industry. There are still a lot out there, and it would be an awesome business if you can find that irresistible offer that you provide to your customers that no other pet businesses have.

Want to start a Pet businesses and promote it in NO TIME?

Feel free to Book a schedule on the link below.
https://calendly.com/jonathanrivero199690/30min

So, that we can discuss about your business and see how to make it happen.

Click on the Link below to schedule a call.
https://calendly.com/jonathanrivero199690/30min

16/07/2020

𝐁𝐚𝐬𝐢𝐜𝐬 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬: 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐚𝐧 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧

Understanding the basics of creating a Facebook Ads will be a great step for you to learn how to manage your own Facebook Ads. There are a lot to cover when it comes to creating your own Facebook Ads. For now, we will focus on choosing an Objective for your Brand Campaign.

Selecting the right objective is pretty important because this affects what you want to do with your Ads, whether you want more engagements (reactions, comments and shares), whether you want more conversion, you want to build traffic on your website etc.

Facebook have three (3) brand-building objectives that are designed to help advertisers to create a story that will make their business on top of mind from their customers.

We have Brand Awareness, Video views and Reach. These three objectives have their own uses that you can take advantage of when selecting and creating your outstanding Facebook Ad.

𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 – Based on Facebook, you can use Brand Awareness Objectives if you want to show your Ads to people who are more likely to remember them. You can absolutely use this in different Ad formats such as Image, Video, Slideshow, Carousel, or Canvas and place it thru Facebook, Instagram and for video only, Audience Network.

Next, we have the 𝐕𝐢𝐝𝐞𝐨 𝐯𝐢𝐞𝐰𝐬 – now, this has something to do with the number of video views or the number of people who watched and will watch your videos. We normally select this objective if we want to show our Ads to people who will likely watch it for at least 2 continuous seconds or 15 seconds or longer. Of course, the formats for this Ad can be thru Video, Video Carousels or Slideshows and can be place thru Facebook, Instagram and Audience Network (Instant Articles and In-stream)

Lastly, we have 𝐑𝐞𝐚𝐜𝐡 – for this objective, this focuses on maximizing the number of people who see your ads and how often they see them. Using this objective, you can choose whether to maximize your reach for your ads or thru impressions.

Reach refers to the number of people who saw your Ads at least once while Impressions refers to the number of times your ads were on screen. Reach is different from impressions, which may include multiple views of your ads by the same people. For this objective, it can be shown in these formats like thru Image, Video, Slideshow, Carousel or even Canvas and can be placed thru Facebook, Instagram and for video only, Audience Network.

Understanding all of these will likely help you decide what objectives you want to follow based on your marketing strategy to attain your goals.

Need help with your Facebook Ads? Click on the link below to schedule a call with me:

https://calendly.com/jonathanrivero199690/30min

So, we can discuss the future of your business and how to make it happen.

Just Book a call here:
https://calendly.com/jonathanrivero199690/30min

13/07/2020

Common mistakes why their Facebook Ads fails

There are a lot of reasons why their Facebook Ads fails. Most of us don’t really know what happens and end up wasting a lot of our hard-earned money as an investment for Facebook Ads that doesn’t even convert.

Here are some of the list of common mistakes that people normally do:

1. Don’t have a clear goal and strategy

Most of the small and new businesses that I know failed to understand why setting up goals and having the right strategy in mind is important when it comes to crafting their own Facebook Ads. Most of them end up investing a lot of their money in Facebook Ads and turns out wasting a lot of it because they don’t know what happened on their Ads. Facebook Ads are used for specific purposes.

What can Facebook Ads do for you by setting up a clear goal?

a) Raise Brand Awareness
b) Get more qualified leads
c) Re-target interested individuals
d) Convert them into sales

2. Targeting the wrong audience

Using Facebook Ads to your advantage is a great stuff because of it’s massive reach. Anyone using the social media platform can be targeted as an audience. However, not being able to target the right audience will still bound to fail.

Facebook have the capability to let you choose the exact preferences for your audience. You can modify the filters to a specific audience by targeting their demographics, age, gender, location and so on.

To make your Facebook Ads successful, and let’s say you don’t know your audience yet. You can test your Ads first by creating multiple Ads in one Ad set targeting different filters for your audiences and see which one will have the best results depending on your marketing strategy.

3. Not having an EXCELLENT Facebook Ads copy

Almost all of the small and new businesses why their Facebook Ads is not working. Asking questions like, “I made sure to edit those pictures and videos perfectly and it is still not working” or “I made sure to target the right audience for my Facebook Ads and there is not even a single click on it”. Sound Familiar?

While all of those is necessary to create an EXCELLENT Facebook Ads, did you already check your Facebook Ads copy? Is it relevant to what you’re advertising?

You don’t need to be a great copywriter to have an EXCELLENT Facebook Ads copy. In fact, there are a lot of sources out there on how to create one.

Hate to break it to you, but most people don’t want to see advertisement in Facebook. So, before they even see what you’re really advertising, they will just scroll past on it and ignore it.

You need to create a Facebook Ads copy that are compelling enough to make them stop from scrolling, be curious and make them read it for a minute.

These are just some of the common mistakes that business owners make that results to a failure for their Facebook Ads. Since you are already aware of it, make sure to not commit the same mistakes.

Once everything is all set and done, expect that you will soon get those multiple leads that you are waiting for and convert them into sales for your business.

Need help with your Facebook Ads?

Feel free to send me a message or just click the link below to schedule a call.

https://calendly.com/jonathanrivero199690/30min

So, that we can discuss about the future of your business and how to make it happen.

Book a call now: https://calendly.com/jonathanrivero199690/30min

09/07/2020

HOW FACEBOOK ADS CAN HELP YOUR PET BUSINESS?

Business owners who are just starting up their pet business normally just post their products and services online like Facebook, Instagram and Twitter.

Some of them asking how to make their pet business thrive considering that there are a lot of competitors out there that wants the same thing to happen to their business.

If you are that kind of business owner

Or

If you are here because your previous Facebook Ads didn’t work.

Let’s discuss how to make it happen for you.

First, here are some of the reasons why you need to consider or re-consider Facebook Advertising:

1. You can target your audience directly

The difference between organic advertising vs paid advertising in Facebook, is that in Paid Advertising, you can create your own audience that you think are interested on your products and services. You can filter it down to their demographics, interests, hobbies, age and even location.

2. You can track everything like CRAZY.

Yes, that is correct! Using Facebook Pixel and attaching it to your website, you will be able to know exactly who saw your ad and how they responded to it. Analyzing the results of your Ads and improving it even better will surely give you your Return on Investment (ROI).

3. You can directly LEAD them to your website.

Most people don’t really want to see advertisement on their Social Media Account. Probably, once they saw your Ads, they will just scroll through it. Now, for those audiences who will likely engage on your Facebook Ads, you can collect their email addresses, direct people to like or message on your page and even create other ads to re-target those people who have already seen your ad.

By getting all of the benefits of Facebook Ads, you will surely generate leads that you can use to offer your products/services, resulting in an increase in your sales.

I help Pet Businesses get more qualified leads and increase their sales through Social Media Marketing and Chat bot Automation.

If you're interested, feel free to book a call on the link below:
https://calendly.com/jonathanrivero199690/30min

So, that we can discuss about the future of your business and how to make it happen.

Just click the link below to schedule a call with me:
https://calendly.com/jonathanrivero199690/30min

08/07/2020

There have been a lot of news going around about how the economy got affected by the COVID-19 Pandemic and showing different businesses experiencing a total depression in the market. Regardless of what you believe about the pandemic, it should be an instant motivation for you as the business owner to step up and come up with a strategy on how to maintain and even grow your business.

Some businesses get their sales by relying on bricks and mortar stores, meetings and by doing some events. Now, due to the COVID-19, we are experiencing lock downs and people are forced into isolation and because of this, everyone spends their time normally on the internet.

Here, I will be giving some tips on how your business can function despite the pandemic right now and yes, that would be through the internet. Here are some of the steps that you can do:

1. Start by creating your landing pages or website

This only works for those businesses that don’t have a landing page or website yet. By doing this, you can actually lead your customers directly on your website where they can see the products/services that you offer. Make sure that there is a way for them to order your products/services directly on your website.

2. Know how to deliver your goods/services

Now, this may only apply for those businesses that offer products than services. We have to look for a way to deliver the orders to our customers. One way would be by getting in touch to those companies that offers delivery services. Just make sure to find those who delivers quick and not so expensive services.

3. Implement an online chat tool

You can add online chat tools for automation on your websites so online buyers have a way to get their questions quickly.

4. Start Advertising your products/services

Since a lot of people engage more through the internet today, it would be helpful for your business to run some advertisement, it could be through Facebook, Instagram, Pinterest and other social media platforms. It could help to your customers as well to discover your products/services without them looking up for it. Start running those Ads to increase your sales and generate more leads.

By doing all of it, we can then make sure that your business keeps on running during this pandemic and still keeps on generating income.

Need help with your Facebook Ads? Feel free to send me a message.

Or Schedule a call with me by clicking this link:

https://calendly.com/jonathanrivero199690/30min

05/07/2020

HOW TO SELL JEWELRY

People have many different reasons why they buy products and it will be our job to know or figure out what reason(s) will persuade them to buy. The most common reasons are usually based on emotions they are experiencing more than logical ones.

Some of the reasons are :

1. They want to highlight or decorate a certain part of their body.

2. They want to purchase the jewelry as a gift to another person or someone special.

3. They want to accessorize an outfit(s) that they wear.

4. They want to use it as a symbol of a specific time in their life.

5. They want to show off their expensive jewelries to others.

6. They want to propose or show their marriage to someone else.

Whatever the reason is, we always want to make sure that your jewelries can reach them and that they have a tons of options to select from your masterpiece. We can do all of it with the help of Social Media.

I help Jewelry Designers get more qualified leads and increase sales using Facebook Ads Campaigns.

Feel free to message me here or Book a schedule to know how to make it happen:
https://calendly.com/jonathanrivero199690/30min

(c) to the owner of the photo.

JR's Advertising co.

16/08/2020

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