10/06/2026
A rebrand rooted in family and flavor. has been preserving Filipino-Chinese food heritage since 2016 — and we helped give that story a look and feel worthy of the deliciousness they bring to birthday celebrations, family gatherings and Sunday get-togethers. Dishes like Crabs in Curry Sauce and Fortune Bags have become favorites for a new generation of Filipinos discovering recipes that have been passed down as heirlooms.
At the heart of the identity is China Mommy herself, Linda Co. We retained the warmth and approachability of their original mark, but refined it to carry across every touchpoint — from a pendant sign to a takeout bag — without losing any of its character.
We developed the visual identity, reskinned the website, created holiday packaging and set the visual direction for the store environment, which was then translated and beautifully brought to life by .designstudio at their newly opened stall at in Robinsons Magnolia.
Now, the brand feels as warm and homegrown as the food it serves and stands for.