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Cessodigital, Maputi, Naawan (2026)

25/02/2022

How to Get More Instagram SAVES! *save this post for reference!* 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's talk Instagram saves! You know that little bookmark icon in the bottom right corner of an Instagram post? That's the save button! It plays a big part in your IG engagement even MORE than like comments or likes do. That's why you definitely want to make sure your audience is saving your posts! Here's how to get them to do just that:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡Provide a Valuable Tip - People are only going to save something if it provides them with something valuable. This is the time to share how-to's, reviews, and lists! Give your followers something that they could use in the future!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎨 Make Graphics - Graphics reign supreme when it comes to the most saved content! They're a fun and easy way to take in information. You could make inspirational quotes, charts and graphs, or illustrations. Just make it eye-catching and relevant!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲 Remind Them to Save - Don't underestimate the power of a well placed call-to-action! Not everyone is in the habit of saving posts. Go ahead and remind them to save the post so they can find it later!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Getting more saves on your posts can be tricky, but it's completely doable! We believe in you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👇🏼 Go into your insights and tell us what is your most saved type of content?

24/02/2022

Loyal customers don't just happen overnight. It's a journey!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Loyal customers start out as potential customers and have to go through 5 stages to reach the coveted advocate level. (Which is where you want all your customers to end up!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here's an overview of the stages and how to get there!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ AWARENESS - This is where all your potential customers live. This is the stage where you want to focus heavily on marketing. You're trying to get in front of your target market and get them to notice your brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ CONSIDERATION - Now that your potential customer knows who you are, you want to share your product/service benefits. Show them why they should make a purchase from you and what problem you would be solving for them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ PURCHASE - Hooray! You've made it to the purchase stage! This is where your marketing efforts pay off and you get to see the actual sales. Repeat your strategies to grow your purchasing customer base. This is NOT where the customer journey ends though!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ RETENTION - Here's where you have to continue providing excellent customer service. Some customers will make a purchase once and never return. You don't want that. You want to focus on keeping your customer happy and coming back.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5️⃣ ADVOCACY - The highest level of customer loyalty lives here! This is when your customer becomes your biggest cheerleader! They not only make active purchases, but also share your brand within their sphere of influence. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We all love our loyal customers, but it's also a relationship that has to be built over TIME. Start doing something about it today!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you work on creating loyal customers? Think about the customer journey in terms of marketing your business (you need to take them journey on more than just social!) 👇🏼

23/02/2022

How to Write an Instagram Caption That Attracts Readers 📝⁠
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Let's face it. Sometimes it's hard to come up with a caption and sometimes it's hard to come up with one that will make someone want to stop scrolling! But, we've found the secret to writing awesome captions is writing them like a story.⁠
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All stories have a beginning, middle, and end. Your captions should follow this same formula:⁠
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📝 Beginning - The Hook or Headline!⁠
This is the first sentence of your caption. You should separate it from the rest of your text by making it a headline or asking a question. Some of our caption hooks have been...⁠
· 3 Ways to Increase Your Engagement⁠
· Are you using Instagram stories?⁠
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📝 Middle - Caption⁠
Use your captions to tell a story! Provide something of value to your followers and give them something to relate to. This will make them more willing to engage with your content.⁠
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TIP: If you are writing longer captions, add white space in between each point, and use bullet points, emojis, or bold/italic/styled text to make it stand out! ⁠
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📝 End - Call-to-Action or Question!⁠
Tell your followers what action you want them to take next. This is your opportunity to ask your followers to click that link in your bio, check out your new freebie, or tag a friend that would love your account! If you are looking to increase engagement, ask an open-ended question.⁠
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What else you want to know about creating Instagram content? ⬇️⁠

22/02/2022

GOAL SETTING - Get SMART with your goals! ✅⁠
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We’re all about setting SMART goals here at Social Savvy! And by smart, we mean specific, measurable, attainable, relevant, and time-bound goals! Let’s break it down:⁠
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Specific - So you want to gain a ton of followers? But, what exactly is a ton? Is 1000 followers a ton? How about 10k? The more specific the goal is, the easier it will be to measure it!⁠
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Measurable - Speaking of measurable! You have to be able to measure your growth towards your goal. Wanting to have a successful Instagram account isn't a measurable goal. But, working towards an engagement rate of 30% is!⁠
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Attainable - Is your goal realistic? You may want to have a thriving social media presence on Instagram, Facebook, Twitter, YouTube, Pinterest, and LinkedIn... but you may not have time for all of them. Focus on smaller, attainable goals until you can reach the bigger goals.⁠
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Relevant - Nobody wants to put work into something that doesn’t matter, right? This is important when setting goals. Make sure your goals align with the broader vision for your business. If you’re an online women’s boutique and have 100k followers but 75% of them don’t contribute to sales, have you reached your goals?⁠
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Time-Bound - Timelines are everything! We all want to have 100k+ followers, but if you currently have 10k followers then you’re probably not going to hit that number in a month. Set a reasonable timeline for your goals.⁠
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The secret to goal-setting is by starting with one SMART goal. Then when you achieve it, add another goal! Rinse ⏩ REPEAT! 🙌⁠
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What is one SMART goal that you’re going to set for your business this month?

21/02/2022

What Do My Instagram Insights Mean? 📲
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Everyone always says "check your insights!", but what do all those numbers mean and do they really matter? Well, get ready to pull up those insights because we're going to tell you what to be looking for:
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⚡️ Likes/Comments/Shares/Saves
These are your traditional engagement metrics, and they measure how your audience reacts to your content. Our favorites? Shares: someone shared it with someone because it was that good! Saves: they saved this post because it was SO valuable, and they're going to go back to it later!
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⚡️ Profile Visits
This is how interested your viewer was in learning more about your brand from your post. You want people to be so drawn in by one post that they click over to look at your other posts/profile.
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⚡️ Impressions
This is how many people saw your post. Check the sub-categories underneath impressions to see where they came from (hashtags, home, other spots) It's good to keep impressions in mind when looking at your other insights. For example, you may want to work on raising your impressions if your engagement rate is down. Re-evaluate your hashtags, share your post to stories, and engage with other users so they see your profile name pop up in their notifications then click through!
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Those are the most important metrics we always look at and measure! What metric matters the most to you?

18/02/2022

3 Tips for Getting MORE Clients Through Instagram 💸
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Get ready to save this post because today I’m sharing with you my 3 best tips for getting more clients through Instagram because 1. yes they are on here and 2. you can attract them through your content:
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1️⃣ Set up a profile that shows you’re an expert! Your bio should include a smiling headshot of you, your “I help” statement (need help crafting this? comment below!), and your highlights that serve as a mini-website navigation.
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2️⃣ Put out valuable content that speaks to your ideal client’s pain points and desires. Hello, market research to understand WHAT our clients are dealing with, not just how old they are and where they shop.
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3️⃣ Cultivate authentic connections with your ideal client on IG. Keep that convo going! Engage and ask questions via comments and DMs.

These are my client’s current go-to’s for getting new clients, and I know they will be yours too. Which tip is your favorite 1-3? 👇

17/02/2022

Grow your impact, not your numbers. ⚡️⁠⠀
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With the recent *breaking news* of Instagram story views dropping, I've been seeing a lot of panic over getting that number back up.⁠⠀
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👉🏻 The important thing to remember is that it didn't drop your organic reach, the number is simply back to what it was before bots started viewing stories!⁠⠀
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Lately I've been hearing a lot of...⁠⠀
"I want to grow my followers."⁠⠀
"My engagement rate needs to be higher."⁠⠀
"I need more likes."⁠⠀
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If we are always focusing on more more more we aren't nurturing our current followers (& if I can be frank, you are always going to want more, there is no end in sight!)⁠⠀
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Instead of looking for ways to get numbers back up to what they once were, let's think of how we can nurture those loyal followers of yours.⁠ Those numbers you are wanting to always grow do equal real people.⁠⠀
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👉🏻 Did you know it takes an average of 5-7 touchpoints before closing a sale?⁠⠀
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Let's focus on how we can make an impact...⁠⠀
· Share content that is valuable to your audience. You probably hear this a lot but it's important to inform and educate someone on the benefits of your product/service.⁠⠀
· How can you stand out from your competitors? What aren't they doing on social that you could fill in the gap for? Do that!⁠⠀
· Show up consistently for your people. They follow you for a reason! They want to learn from you, be inspired by you, and be entertained by you!⁠⠀
· Connect with your people! Go through your follower's list and show some love. Like, comment, and start a conversation with them. You'd be surprised what that can turn into!⁠⠀
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How are you going to nurture your current social media followers today? 👇🏼

16/02/2022

I love Instagram, but can you guess what platform is my second favorite? 📌⁠⠀
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Pinterest! Think of Pinterest like Google - users search for keywords and pins appear. You want to make sure that you are doing keyword research to find out what your potential customers might be searching. Start by typing in a few words in the search bar and see what other keywords and phrases appear! Always click through and see what the search results are. You want to make sure you are adding the right keywords for your content.⁠⠀
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DID YOU KNOW?⁠⠀
98% of users go out and try the ideas they find on Pinterest. Compare that to the 71% average across social media platforms!⁠⠀
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A few tips to consider for your Pinterest marketing strategy:⁣⁠⠀
📌 You want to pin consistently. Even pinning as little as five pins each day will help you get started!⁠⠀
📌 Pin content that links to your website, blog, email list opt-in, e-commerce store, and social media channels.⁣⁠⠀
📌 Design long-form pins with catchy text & photos that say what the content is.⁣⁠⠀
📌 Pins are in it for the long haul. There is no algorithm to beat. Something that you pinned two years ago can still be circulating.⁣⁠⠀
📌 Think of Pinterest as a search engine: keywords are your friends! Place keywords on a pin, board, and your profile descriptions.⁣⁠⠀
📌 98% of users go out and try the ideas they found on Pinterest! Share helpful and valuable content centered around how your product or service can help and serve your audience!⁠⠀
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Pinterest is an evergreen marketing tool. Something that you pinned a year ago, may very well still be circulating and getting re-pinned. (My most popular pin was pinned in November of last year!)⁠⠀
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👉🏻 Are you using Pinterest for your business?

15/02/2022

How long has it been since you last posted on the ‘gram?!
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If you’re in a posting rut, AND can’t quite settle on creating that content that’s been swirling around your head for weeks… just know…

I’ve been there!
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And here’s the deal 👇
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STOP OVERTHINKING! You’re the expert and the reality is, you KNOW what you’re doing! So, push aside the self-doubt, and create that content.

What’s the worst that could happen?
If it doesn’t perform well, re-format it and restructure it!
It’s not a failure, it’s a market research launching pad. 😉

Trust me, just 👏 post 👏 it. 👏

Double tap if you can relate!

14/02/2022

How to Succeed on Social Media (now more than ever!) ⚡️
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It all starts with ONE action. If you want to develop a successful social media strategy then you have to get out there and start trying things out.
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Don't try to solve every problem and be on every platform at once. START SMALL! Get really good at one thing and then learn the next thing.
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So what will your first action be? Maybe it's starting that Instagram account. Or maybe it's selling your first online service. Whatever it is, just start... & REPEAT!
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What are you working on this week? ↓

16/12/2021

Do you ever sit there and think about what you are going to share next on social media?⁣
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Trust me, even as a social media manager I struggle with this too. Sometimes I have zero ideas about what to share, and have to wait for those special moments when I get inspired!⁣
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Here are a few ideas of things that I love to share:⁣
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TIPS⁣
I am all about helping other entrepreneurs crush it on social, so I am always sharing tips. This probably equals about 95% of my content! What are you good at? What do you do? Is there something you see your customer's struggling with? These are your next tip content ideas!⁣
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PERSONAL STORIES⁣
One thing I hate about social media, is the idea of having to be perfect. Trust me, I'm not! I love to share personal stories about why I got started in entrepreneurship, and just stories from my everyday life as a social media manager. You don't have to share intimate details, but just get real with your audience! Show the "unpretty" side of things!⁣
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Do you love when businesses share behind the scenes and personal content?⁣

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15/12/2021

These are ours: #🐶 #🍕 #😍

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Cessodigital

25/02/2022

24/02/2022

23/02/2022

22/02/2022

21/02/2022

18/02/2022

17/02/2022

16/02/2022

15/02/2022

14/02/2022

16/12/2021

15/12/2021

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