12/07/2022
What is Digital Marketing?
Digital Marketing refers to advertising using online channels such as search engines, websites, social media, email and applications. In simple terms, if a campaign or marketing involves digital communication, it is digital marketing.
According to Hootsuite, 58.4% of the population (4.62 billions of 7.91 billion) are active social media users and an average of 2 hours and 27 minutes is spent using the social media channel. It is expected to grow in the coming years that is why modern-day advertisers and marketers utilize this channel to reach their potential customers or business partners.
In addition, an average of 7.5 social platforms are used each month and there are new applications that continuous to grow by the minute.
But have you ever wondered why digital marketing is favored by marketers? It is because of the two main reasons:
Digital Marketing can specifically target your desired audience
And you can measure the effect of your message.
Using the social media platforms, we can set up specifically the audience we interact such as persons who love pet dogs or car enthusiast. We can also measure the effect of your content through interactions, reach and impressions. With this, you may change your marketing strategy depending on the results of your previous content.
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