11/01/2024
Bakit wala ng ‘DONUTS’ sa DUNKIN’ DONUTS?
DUNKIN' na lang sila ngayon, napansin mo ba?
Here's why:
Nag invest sila ng $100M to refresh the brand.
But this is more than rebranding, it’s more of a business decision.
Dunkin' wanted to shift away from just donuts, pero syempre nag bebenta parin sila nun. They wanted to gear towards coffee and other offers. In fact, binawasan nila ang donut flavors, at nagdagdag ng more coffee and drinks as options.
THEY WANT TO COMPETE WITH STARBUCKS!
Also, people are more health conscious these days
and when you think about Donuts, ang maiisip mo matamis.
𝗦𝘂𝗴𝗮𝗿 = 𝗨𝗻𝗵𝗲𝗮𝗹𝘁𝗵𝘆! ❌
That's why they offer sandwiches nadin.
If a very successful 70-year-old Multi-Billion Dollar company is trying to reinvent itself, kaya din natin!
Kaya wag natin sabihin na:
❎ "40 years old na ako eh."
❎ "20+ years na akong accountant."
❎ "Banker na ako all my life."
❎ "Ito na ang course ko eh."
YOU CAN ALWAYS REINVENT YOURSELF KUNG GUGUSTUHIN MO!
Let’s start this 2024 to TRY new things! ✨
