06/06/2014
WHY WOOL?
Throw your shoes off after a busy day and curl your toes into a luxurious wool carpet. Feel better already? Wool carpet provides a sense of welcome and calm - a touch of softness in a hard-edged world. Warm, comforting, soft and luxurious, wool carpet provides an unmatched sensory experience.
Sit on it, lie on it, play on it, read on it, take a nap. Just enjoy it.
• Naturally beautiful
• 100% sustainable fibre
• Fire resistant
• Easy to clean
• Enviromentally friendly
• Breathable wool
• Naturally non-allergenic
• Reduces energy costs
• Noise insulation
• Easier on the body
Naturally beautiful
Worldeide Premiere Carpet has the finest grades of New Zealand wool by Alegria Arts to bring you the purest shades of colour. New Zealand wool is naturally very white and free of black fibres, making it easier for us to produce dense and uniform colour. New Zealand wool is a sustainable fibre, farmed outdoors and naturally long and strong. A unique spiral crimp built into the wool fibre means wool carpet will retain its looks for longer because it has natural bounce-back abilities.
Because quality is at the very heart of what we do, we buy the wool directly from New Zealand farmers, scour, dye and spin the yarn in our own plants and make the carpet at our tufting plant in Auckland.
100% sustainable fibre
Wool sourced from New Zealand sheep is a totally sustainable, renewable and biodegradable fibre. 100%. And keeping our sheep in jobs.
Wool fibre takes only a fraction of the energy used to produce synthetic fibre. While there are some glamorous sounding "eco-bling" fibres on the market - if you take a look past the green-washing you'll find that the majority of the content is synthetic and the warranties are less impressive once you read the fine print.
Fire resistant
Wool is the safest carpet fibre because it is the most difficult to ignite. It burns slowly and is easy to extinguish. Burns from ci******es and sparks from a fire will cause minimal damage to a wool carpet because it will smoulder and self-extinguish. In a major fire, wool carpets contribute much less in terms of smoke and toxic gas formations than most other materials. Wool carpet provides an added insulation against heat and flames for the underlay and underlying floor surface.
Easy to clean
The structure of wool fibre has a natural protective membrane which acts to repel moisture and as a natural stain resister. Because it can also absorb a large quantity of moisture without feeling wet, wool carpet doesn't conduct static electricity in the way synthetic carpets do, and without the need for added chemicals to reduce static. Less static electricity means less dirt.
Properly maintained carpet only needs to be vacuumed once or twice weekly and periodic deep cleaning by a professional. The overall maintenance cost of carpet is significantly lower than hard floors.
Environmentally friendly
WPC is determined to lead the industry in providing a quality wool carpet that minimises the impact on the environment.
Breathable wool
Wool has a natural ability to regulate the humidity of an interior - it quite simply 'breathes'. Wool absorbs moisture when the atmosphere is damp and releases it when the atmosphere is dry, creating a more comfortable environment. It does this without feeling damp or cold to the touch, whereas man-made fibres can feel quite wet with only a fraction of the moisture content - something to consider if you live in a humid or damp climate.
Naturally non-allergenic
Wool carpets are naturally non-allergenic. They naturally absorb and filter airborne volatile organic compounds (VOCs) - unwanted toxins and odours that can cause irritation to humans. Carpets bind the allergy-causing substances tightly, reducing those circulating in the breathing zone where they are more easily inhaled. The German asthma and allergy federation (DAAB) looked at the content of fine dust particles in the air over smooth floors and carpeted floors - findings showed that indoor air in a carpeted room contained less than half the amount of fine particulate dust than the smooth floors.
Even in Sweden, which has seen a massive reduction in the amount of broadloom carpet used in the past decade, there has still been an increase in allergic reactions and other environmental sensitivities. So you can have your carpet, and still breathe easily.
While allergens such as house dust mites do settle in the carpet (far less so than bedding), they can be vacuumed away using a good vacuum cleaner, preferably with a HEPA filter system. However, heavily worn carpet will not clean as effectively.
Thermal insulation reduces energy costs
Wool carpet helps keep you warm in winter and cool in summer because of its superb insulation properties and its ability to regulate humidity. The thicker the carpet, the better the level of insulation provided. Studies have shown energy costs can be significantly reduced for both heating and cooling by up to 12% with a wool carpet when there are temperature differences between the indoor air and that under the floor.
Noise insulation
Wool carpets act as a fantastic noise insulator, reducing any ambient noise and eliminating any scraping noises from furniture. Studies have shown noise reduction of up to 55% where carpet is used. Noise pollution can significantly impact on your health, comfort and productivity. Wool carpet dramatically improves the acoustics of busy spaces, absorbing sound and softening the volume.
Easier on the body
With its natural cushioning, carpet is much gentler on the body and provides immense softness and comfort underfoot. Wool carpet is the best flooring option for anyone standing or walking for extended hours, whether that be at home or work.
