19/05/2023
𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 is an effective method for increasing brand recognition and sales for your business.
As advertiser before we handle a certain account we need to do an account audit to see which areas needs our attention and what are the things that we can do improve it.
Here are the following important metrics we need to check:
☘️𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 (𝗔𝗖𝗼𝗦)
☘️𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 (𝗥𝗢𝗔𝗦)
☘️𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥)
☘️𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗖𝗹𝗶𝗰𝗸 (𝗖𝗣𝗖)
☘️𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 (𝗖𝗩𝗥)
☘️𝗧𝗼𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 (𝗧𝗔𝗦𝗖𝗢𝘀)
You may optimize spending and raise ROI by tracking and modifying campaigns. Increased visibility, improved targeting, and increased sales are all advantages of Amazon PPC.
For success on the platform, metrics tracking and understanding this things are essential and important.
Having this formulas on hand is helpful since I can use them anytime I need to. ☺️😅