iDeAS ENTERPRISES is a company founded by a husband and wife team, Erwin and Aurora Lim. It started out as Digicraft GraFX in 1994, a company that does graphic design, newsletters and magazine layout. When the couple was blessed with more children (they have 5), wife had to eventually lay down the graphic design business to bed and husband kicked the gears into signmaking instead. Design Edge Advertising was first born in 1997 with new business partners and ran side by side with Digicraft till 2001. In 2004, Design Edge was reorganized into iDeAS ENTERPRISES as a sole proprietorship. All signmaking expertise and equipment gained was retained up to its operation today. All in all, IDeAS ENTERPRISES has 13 years of solid signmaking experience under its cap that translates to service that its clients can rely on. Trivia: "iDeAS" is actually an acronym that stands for "Innovative Designs for Ads and Signages". It still contains the letters D, E, and A which were the initials for the original company, Design Edge Advertising.
