10/06/2026
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๐ซ๐จ๐ฆ ๐ ๐๐ข๐ ๐ก๐ฅ๐๐ง๐ ๐
๐๐ซ๐ฆ ๐ญ๐จ ๐ โฑ๐,๐๐๐ ๐๐ข๐: ๐๐จ๐ฐ ๐๐๐ฆ๐ฎ๐๐ฅ ๐๐๐ก๐๐ ๐๐ซ. ๐๐ฎ๐ญ ๐๐๐ง๐๐จ ๐๐๐ฅ ๐๐ฎ๐ซ ๐จ๐ง ๐ญ๐ก๐ ๐๐ฉ๐๐๐ข๐๐ฅ๐ญ๐ฒ ๐๐จ๐๐๐๐ ๐๐๐ฉโฃ
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When the gavel finally came down at the Philippine Coffee Expo (PCE) 2026 Live Coffee Auction, the room had been holding its breath. A single lot of specialty Arabica had pushed bidders so hard that organizers extended the auction not once, but twice. The final price: โฑ3,300 per kilogram โ nearly four times its โฑ900 floor.
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The coffee came from the highlands of Amai Manabilang, Lanao del Sur. And the man behind it was a farmer named Samuel Mumar Ochea Jr.