27/08/2026
Let's challenge one of the oldest ideas in business.
"The customer is always right."
Sounds like good customer service.
But in sales, taking it literally can create bad decisions.
A customer can misunderstand your product.
They can ask for a solution that doesn't actually solve their problem.
They can have unrealistic expectations.
They can even be wrong about what they need.
Great salespeople don't blindly agree.
They listen, investigate, educate, and challenge when necessary.
Because your job isn't simply to give customers whatever they ask for.
It's to help them make a better decision.
Sometimes that means saying:
"I don't think that's the right solution for you."
That's not bad selling.
That's credibility.
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Agree or disagree?
Should a salesperson ever tell a customer they're wrong?
Let's hear your take.