Mansmith and Fielders, Inc.

14/08/2026

What happens when your strategy looks right on paper but ex*****on still falls short? The answer may lie in what your organization rewards. In his latest blog, Josiah Go explores how incentives shape behavior, influence decision-making, and ultimately determine whether strategy succeeds or fails.

👇 Click the link below to read the full blog.

On paper, companies are logically consistent: they define a value proposition they design an operating model they build governance systems they track performance rigorously Yet ex*****on still breaks down. Not randomly, but predictably. Because between strategy and behavior sits a force most organiz...

13/08/2026

📣 LAST DAY TO REGISTER

Is your strategy truly aligned—or are you simply executing harder?

The Strategy Logic Chain course helps leaders stress-test the logic behind their strategy, uncover hidden value leaks, and identify misalignment before it becomes an expensive ex*****on problem.

Through 6 practical lenses, real-world cases, and cross-industry examples, you’ll learn how to:
✔️ Connect the critical links in your strategy
✔️ Challenge assumptions before committing resources
✔️ Diagnose where value is leaking
✔️ Identify systemic risks and misalignment
✔️ Understand why some strategies create growth—and others unravel

Great ex*****on cannot save a strategy that doesn’t make sense.

The real question is: Does your strategy hold together from end to end?

For business owners and GMs, that distinction can be worth millions.

Strategy Logic Chain Masterclass
🗓️ August 18, 2026 | 9:00 AM - 5:00 PM
📌Scan the QR code on the photo to register.

13/08/2026

Join our once-a-year, 2-afternoon conference and find out: Are you actually diagnosing your business challenges, or just guessing?

Featuring Award-Winning Leaders:

🌟 Forbes Top CEO
👑 Chief Marketing Officer of the Decade
🎖️ TOYM Recipient
🏆 2 Agora Awardees
🌐 Asia Leaders Awards Honouree
💻 6 Digital & Branding Experts
🧠 5 Insight Experts
✈️ 3 International Experts
💡 2 Strategic Thrift Experts
🚀 2 Game-Changing Innovators
📈 2 Sales Experts
🔍 1 Marketing Anthropologist

🎙️ Moderated by Asia Pacific Agora Awardee Malu Dy Buncio, Mansmith Chief Business Development Strategist

Unconditional Money-Back Guarantee: We are confident that this summit will provide valuable, real-world strategies you can apply to grow and strengthen your business or brand. If you genuinely believe you did not gain a single actionable insight that could improve your operations, simply request a full refund within 7 days of the conference, and we’ll honor it—no questions asked.

📅 Date: September 22–23, 2026 | (1:30 PM – 5:15 PM Live via Zoom)

👉 To register, scan the QR code on the poster or access the link in the comments section below.

12/08/2026

Public service announcement for business owners: please share the good news with them

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, ex*****on and entrepreneurship

12/08/2026

Almost anything can now be found, bought, or paid for with a mobile phone, accelerated by AI.

With over 100 million registered financial accounts and digital payments driving 57.4% of all retail transactions nationwide, mobile-first commerce is no longer the future—it's the baseline.

Yet most brands haven't caught up. Their digital assets still harbor blind spots that cost them customers daily.

Are you really solving the right problem?

Most digital strategies obsess over driving more traffic, but from discovery to checkout, most brands score below 50% on global CX best practices. Fixing a conversion bottleneck means nothing if your foundational digital system is built for yesterday's customer journey.

Join Albet Buddahim, Chief Digital Strategist, Mansmith and Fielders, Inc., and Jun Guevara, Director and Head of Marketing, Samsung Philippines, as they benchmark your website, app, and content against world-class CX standards.

Stop guessing and start building a digital business ready for how Filipinos actually shop, pay, and decide today. Walk away with a clear roadmap to realign your digital architecture.

📅 Date: September 23, 2026
🕐 Time: 4:00 PM – 5:15 PM
📍 Live via Zoom nationwide

Two lenses. One digital audit.
Benchmark your digital experience before investing in more traffic.

🎟 To register, scan the QR code on the poster or access the link in the comments section below.

12/08/2026

Companies update their marketing plans.

But many still expect the same sales team, territories, and sales approach to deliver better results.

Before asking who's underperforming, ask yourself: Is your sales system still built for today's realities?

Join Ronnie Traballo, Chief Sales Strategist of Mansmith and Fielders, Inc., and Jonathan Young, International Brand Expansion Consultant of BrightNorth Singapore, as they discuss how to determine whether your sales organization is aligned with your growth strategy, reaching the right customers, and equipped to deliver results.

This is a discussion best shared by your sales leadership team. Before changing territories, raising sales targets, or blaming the sales team, make sure you're asking the right questions first.

📅 Date: September 23, 2026
🕐 Time: 2:45 PM – 4:00 PM
📍 Live via Zoom nationwide

Two lenses. One audit.
The right questions lead to better sales decisions.

🎟 To register, scan the QR code on the poster or access the link in the comments section below.

11/08/2026

When margins tighten, the instinct is often to cut costs.

But what if cost isn't the real problem?

What if the business model itself has become harder to sustain?

A business can have strong ex*****on and still have a weakening strategy.

Customers may no longer value what they once did.

Capabilities built for yesterday's market may now be expensive to maintain.

Growth may be increasing revenue without creating enough value.

And competitive advantages can become easier to copy.

These may look like separate problems.

They rarely are. They are connected.

The Strategy Logic Chain helps leaders examine those connections through six critical elements:

Value Proposition → Consumer Behavior → Capability → Economic Drivers → Cost Structure → Moat

Rather than optimizing each element separately, the framework asks a more fundamental question: Does the logic of our business still hold?

On August 18, Josiah Go will lead the Strategy Logic Chain Masterclass for Business Owners, CEOs, Marketing Directors, Brand Leaders, and Division Heads.

After 35 years of facilitating more than 1,000 strategy workshops and reviewing over 4,000 strategies, Josiah brings together decades of frameworks and experience into one integrated approach to growth and decision-making.

Registration closes on August 14.

🗓️ August 18, 2026 | 9:00 AM–5:00 PM
📌 Scan the QR code on the photo to register.

For organizations looking to apply the framework to their own business, exclusive in-house sessions are also available.

Because before making another strategic decision, it is worth testing the logic behind the ones you are already making.

11/08/2026

Is your customer segmentation helping you make better decisions?

Many companies invest in segmentation studies, but the insights do not always lead to better business decisions.

The challenge is not just knowing who your customers are.

It is knowing which customer insights should help your business make better decisions.

In this session, Gary de Ocampo shares a framework for auditing segmentation using his Growth Alignment Model, showing how Brand Marketing, Performance Marketing, and business capabilities work together to drive sustainable growth.

Joining him is Albert Cuadrante, Chief Marketing & Experience Officer of UnionBank of the Philippines, who brings real-world experience in applying customer understanding to marketing and business decisions.

Learn:
✓ Why many segmentation studies fall short
✓ Why different decisions need different customer views
✓ Why shared needs often matter more than shared demographics
✓ How Brand and Performance Marketing work together

📅 Date: September 23, 2026
🕐 Time: 1:30 PM - 2:45 PM
📍 Live via ZOOM nationwide

Two lenses. One audit.
Better customer understanding. Better business decisions.

🎟 To register, scan the QR code on the poster or access the link in the comments section below.

10/08/2026

Are you making business decisions with confidence or just with instinct?

In today's fast-moving market, decisions are only as good as the data behind them. Without the right systems, organizations risk reacting too late, forecasting inaccurately, and missing opportunities for growth.

In this session, you'll learn how to:
✔ Design dashboards that drive better business decisions
✔ Build performance tracking systems that keep teams aligned
✔ Strengthen data-driven decision-making across the organization
✔ Improve forecast accuracy for smarter planning

The best leaders don't just have more data, they have better decision systems.

6th Mansmith Sales Summit
From Growth Strategy to Commercial Ex*****on
🗓 August 13–14, 2026 | 9:00am-12nn
🕘 Live Nationwide via Zoom
📲 Call 0917 627 1888 (Globe) or 0918 811 6888 (Smart)

📌 Scan the QR code for registration details.

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