Personal Finance Advisers Philippines Corporation

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Personal Finance Advisers Philippines Corporation Personal Finance Consulting & Training
Home of the YAMAN Coachesโ„ข

Efren Ll. Cruz, RFPยฎ
Chairman/CEO Established by Efren Ll. (PFEEF).

Cruz, RFPยฎ in February 20, 2006, the Personal Finance Advisers or PFA is a fee-only financial adviser that provides end to end solutions in financial planning to both individuals and corporations. PFAโ€™s clients are among the top 1,000 corporations in the Philippines as well as small & medium scale enterprises, high net worth individuals and a multitude of ordinary individuals wishing a better future for themselves and their families. On July 8, 2009, PFA was named the Philippineโ€™s first โ€œInternational Best Providerโ€ of employee finance education by the Personal Finance Employee Education Fund, Inc. PFEEF, a US-based non-profit charitable foundation, identified PFA as a high quality provider of workplace financial programs to employees. BOOK: Taming the Rebellious You: How to Use Your Brain's Natural Disposition to Enrich Your Finances

ORDER HERE: https://forms.gle/6R43fUwQ1tYfFZt2A

11/10/2026

Catch us LIVE on Panalong Diskarte now as we talk about "Spend Now, Save Later? Pinoy Money Habits ang Dahilan ng Paghina ng Piso Ayon sa BSP"!

10/10/2026

I asked ChatGPT this question: In an environment where the majority are having to worry about where their next meal is coming from, would you rather be one who is just getting by or one who has so much money that he does not know where to put it?
The answer: I would rather be the one who has so much money that he does not know where to put itโ€”but with one important qualification: *I would want to have enough money to live comfortably, preserve my dignity, and help others without sacrificing my own financial security.*
Here is why.
When the majority of people are worrying about where their next meal will come from, having money is not merely about luxury. It is about freedom from the anxiety of survival. It means being able to afford healthcare, educate children, withstand emergencies, retire with dignity, and make decisions based on what is right rather than what is immediately affordable.
But there is a deeper issue here.
*Poverty limits choices. Wealth expands them.*
A person who is barely getting by may have to accept an exploitative job, remain in an unhealthy relationship, or postpone necessary medical treatment simply because he cannot afford an alternative. His decisions are constrained by necessity.
A wealthy person, on the other hand, can afford to walk away from unfavorable circumstances. He can take risks, pursue opportunities, and devote time to things that matter to him. He has options.
Of course, wealth does not automatically bring happiness, contentment, or purpose. A person can have billions and still feel impoverished by comparison, insecurity, or an insatiable desire for more. Meanwhile, someone with modest means can enjoy a fulfilling life because his needs are met, his relationships are meaningful, and he knows when enough is enough.
But let us not romanticize poverty.
It is easy to praise simplicity when you have enough to eat. It is much harder to appreciate its virtues when you are deciding whether to buy food or medicine.
And it is equally important to recognize that extreme wealth exists alongside extreme deprivation not necessarily because wealth itself is wrong, but because the distribution of opportunities, resources, and economic power is far from equal.
Ultimately, I would distinguish between two objectives:
* *Being rich:* Having more money than you need.
* *Being financially secure and free:* Having sufficient resources to meet your needs, withstand adversity, pursue your aspirations, and help others without jeopardizing your own future.
The second is a more meaningful goal, although the first can certainly make it easier to achieve.
And if I were fortunate enough to accumulate wealth far beyond what I could reasonably use, I would see that as an opportunityโ€”and perhaps a responsibilityโ€”to put some of it to productive use, whether through investments, job creation, education, philanthropy, or initiatives that help people become financially independent.
After all, money that merely accumulates serves its owner. Money that is put to good use can serve many.
*So, if the choice were between struggling to afford my next meal and having more money than I could ever spend, I would choose the latter without hesitation.*
But I would not measure the quality of my life by how much money I accumulated.
I would measure it by how much freedom that money gave me, how little I had to worry about survival, and how much good I could do with the opportunities it created.

Thank you, Coach Cris, for sharing your expertise and valuable insights during todayโ€™s YAMAN Webinar! ๐Ÿ˜ŠSome lessons that...
10/10/2026

Thank you, Coach Cris, for sharing your expertise and valuable insights during todayโ€™s YAMAN Webinar! ๐Ÿ˜Š

Some lessons that weโ€™re taking with us:
1. Give a job to every peso.
2. If you're going to be generous, plan how you're going to be generous.
3. When you're borrowing, you're committing your future cash flow. Credit is not free money.
4. It's not the amount, but the discipline of doing it (on small savings i.e. student allowance).

Thank you as well to everyone who joined us for Day 2! Thank you to all the YAMAN Coachesโ„ข who showed their support as well. We hope everyone picked up valuable insights and the courage to start no matter where they are in their financial journeys.

See you all again on October 17 at 9:00 AM for Day 3:

๐—ฌ๐—ข๐—จ๐—ก๐—œ๐—ค๐—จ๐—˜ ๐— ๐—ข๐—ก๐—˜๐—ฌ ๐—ฆ๐—ง๐—ฌ๐—Ÿ๐—˜๐—ฆ:
๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ. ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ผ๐—ป๐—ฒ๐˜†.
๐˜„๐—ถ๐˜๐—ต ๐—๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฒ ๐—ฆ๐—ฎ๐—ฝ๐—ผ-๐——๐—ฒ ๐—š๐˜‚๐˜‡๐—บ๐—ฎ๐—ป, ๐—ฅ๐—™๐—ฃยฎ, ๐—ฌ๐—”๐— ๐—”๐—ก ๐—–๐—ผ๐—ฎ๐—ฐ๐—ตโ„ข

Our next video for our Youtube channel
09/10/2026

Our next video for our Youtube channel

๐Ÿ“ข ๐—œ๐— ๐—ฃ๐—ข๐—ฅ๐—ง๐—”๐—ก๐—ง ๐—ฌ๐—”๐— ๐—”๐—ก ๐—ช๐—˜๐—•๐—œ๐—ก๐—”๐—ฅ ๐——๐—”๐—ฌ ๐Ÿฎ ๐—จ๐—ฃ๐——๐—”๐—ง๐—˜We have a schedule update for our upcoming YAMAN Webinar Series!๐——๐˜‚๐—ฒ ๐˜๐—ผ ๐—ฎ ๐˜€๐˜‚๐—ฑ๐—ฑ๐—ฒ๐—ป ๐˜€๐—ฐ...
08/10/2026

๐Ÿ“ข ๐—œ๐— ๐—ฃ๐—ข๐—ฅ๐—ง๐—”๐—ก๐—ง ๐—ฌ๐—”๐— ๐—”๐—ก ๐—ช๐—˜๐—•๐—œ๐—ก๐—”๐—ฅ ๐——๐—”๐—ฌ ๐Ÿฎ ๐—จ๐—ฃ๐——๐—”๐—ง๐—˜

We have a schedule update for our upcoming YAMAN Webinar Series!

๐——๐˜‚๐—ฒ ๐˜๐—ผ ๐—ฎ ๐˜€๐˜‚๐—ฑ๐—ฑ๐—ฒ๐—ป ๐˜€๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐—ฐ๐—ผ๐—ป๐—ณ๐—น๐—ถ๐—ฐ๐˜, ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฌ ๐—ฎ๐—ป๐—ฑ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿณ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐˜€๐˜„๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฑ. Please take note of the updated schedule:

๐Ÿ“… October 10 (Sat) | 9:00 AM
Day 2: Financial Wellness for the Season of Cheer
Smart Money Habits for Your Bonus and Holiday Spending
๐ŸŽ™๏ธ Cris Santillan, AFPยฎ, YAMAN Coachโ„ข

๐Ÿ“… October 17 (Sat) | 9:00 AM
Day 3: Younique Money Styles
Understand Yourself. Master Your Money.
๐ŸŽ™๏ธ Jendee Sapo-De Guzman, RFPยฎ, YAMAN Coachโ„ข

For Day 2, weโ€™ll talk about practical money habits to help us prepare for the coming holiday season, make wiser decisions with our bonus, and enjoy the season without unnecessary financial stress.

We look forward to seeing you again on October 10 at 9:00 AM!

See you there!

https://youtu.be/jOuCHjwzMe0
08/10/2026

https://youtu.be/jOuCHjwzMe0

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

๐—”๐—ก๐—š ๐—›๐—œ๐—ฅ๐—”๐—ฃ ๐—ž๐—จ๐— ๐—œ๐—ง๐—”. ๐—ฃ๐—˜๐—ฅ๐—ข ๐—”๐—Ÿ๐—”๐—  ๐— ๐—ข ๐—ก๐—” ๐—•๐—” ๐—ž๐—จ๐—ก๐—š ๐—ฃ๐—”๐—”๐—ก๐—ข ๐—ž๐—” ๐—›๐—จ๐— ๐—”๐—ช๐—”๐—ž ๐—ก๐—š ๐—ฃ๐—˜๐—ฅ๐—”?We all have different habits, attitudes, and emotiona...
04/10/2026

๐—”๐—ก๐—š ๐—›๐—œ๐—ฅ๐—”๐—ฃ ๐—ž๐—จ๐— ๐—œ๐—ง๐—”. ๐—ฃ๐—˜๐—ฅ๐—ข ๐—”๐—Ÿ๐—”๐—  ๐— ๐—ข ๐—ก๐—” ๐—•๐—” ๐—ž๐—จ๐—ก๐—š ๐—ฃ๐—”๐—”๐—ก๐—ข ๐—ž๐—” ๐—›๐—จ๐— ๐—”๐—ช๐—”๐—ž ๐—ก๐—š ๐—ฃ๐—˜๐—ฅ๐—”?

We all have different habits, attitudes, and emotional reactions when it comes to money. Understanding your own money style can be the first step toward making better financial decisions.

Join Coach Jendee Sapo-De Guzman, AFPยฎ as she discusses:

๐—ฌ๐—ผ๐˜‚๐—ป๐—ถ๐—พ๐˜‚๐—ฒ ๐— ๐—ผ๐—ป๐—ฒ๐˜† ๐—ฆ๐˜๐˜†๐—น๐—ฒ๐˜€:
๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ. ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ผ๐—ป๐—ฒ๐˜†.

๐Ÿ“… October 10, 2026 | 9:00 AM

Discover what shapes the way you deal with money and learn how greater self-awareness can help you take control of your finances.

๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐—™๐—ฅ๐—˜๐—˜:
https://yamanwebinar.my.canva.site/

Thank you, Coach Elmer Zabala of Money Coach Elmer, for sharing your expertise and valuable insights during todayโ€™s YAMA...
03/10/2026

Thank you, Coach Elmer Zabala of Money Coach Elmer, for sharing your expertise and valuable insights during todayโ€™s YAMAN Webinar! ๐Ÿ˜Š

One message weโ€™re taking with us: your greatest investment is knowledge. Today, we certainly invested in learning how to be more intentional with our money.

Thank you as well to everyone who joined us for Day 1! Thank you to all the YAMAN Coachesโ„ข who showed their support as well. We hope everyone found the session valuable and inspiring.

See you all again on October 10 at 9:00 AM for Day 2:

๐—ฌ๐—ข๐—จ๐—ก๐—œ๐—ค๐—จ๐—˜ ๐— ๐—ข๐—ก๐—˜๐—ฌ ๐—ฆ๐—ง๐—ฌ๐—Ÿ๐—˜๐—ฆ:
๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ. ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ผ๐—ป๐—ฒ๐˜†.
๐˜„๐—ถ๐˜๐—ต ๐—๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฒ ๐—ฆ๐—ฎ๐—ฝ๐—ผ-๐——๐—ฒ ๐—š๐˜‚๐˜‡๐—บ๐—ฎ๐—ป, ๐—ฅ๐—™๐—ฃยฎ

02/10/2026
๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช: ๐—ง๐—ต๐—ฒ ๐—ฌ๐—”๐— ๐—”๐—ก ๐—ช๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป๐˜€!๐ŸŽ‰Feeling overwhelmed about money, unsure where to start, or simply looking for...
02/10/2026

๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช: ๐—ง๐—ต๐—ฒ ๐—ฌ๐—”๐— ๐—”๐—ก ๐—ช๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป๐˜€!๐ŸŽ‰

Feeling overwhelmed about money, unsure where to start, or simply looking for a clearer way to build your financial future? Join us for our first session:

๐—™๐—ฟ๐—ผ๐—บ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜„๐—ต๐—ฒ๐—น๐—บ ๐˜๐—ผ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป:
๐—” ๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐Ÿณ-๐—ฆ๐˜๐—ฒ๐—ฝ ๐— ๐—ผ๐—ป๐—ฒ๐˜† ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ ๐˜๐—ผ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ช๐—ฒ๐—ฎ๐—น๐˜๐—ต
๐Ÿ“… October 3, 2026 (Saturday)
๐Ÿ•˜ 9:00 AM โ€“ 10:30 AM
๐ŸŽ™๏ธ Coach Elmer Zabala

Weโ€™ll kick off four Saturdays of practical conversations on money, financial readiness, and the decisions we face in everyday life.

๐—ฅ๐—”๐—™๐—™๐—Ÿ๐—˜ ๐—ฃ๐—ฅ๐—œ๐—ญ๐—˜ ๐—™๐—ข๐—ฅ ๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช:
Three lucky attendees will have a chance to win ๐—ฎ ๐Ÿฑ๐Ÿฌ% ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐Ÿฏ-๐——๐—ฎ๐˜† ๐—œ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—ผ๐—ฟ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ, a guided 3-day activation designed to help people who understand the basics take that important first step toward investing. Winners will get the exclusive rate of ๐—ฃ๐—ต๐—ฝ๐Ÿฐ๐Ÿต๐Ÿต ๐—ผ๐—ป๐—น๐˜†.

๐Ÿ’ป Join us tomorrow:
https://yamanwebinar.my.canva.site/

See you tomorrow! Letโ€™s turn financial overwhelm into action!

Address

13 Masunurin Street, Sikatuna Village
Quezon City
1101

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

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