noun \หnich also หnฤsh or หnish\
A position or activity that particularly suits somebody's talents and personality or that somebody can make his or her own... where people feel a sense of belonging and can make their greatest contribution. This business started a long way back in our minds and hearts only. Someone is facing a new chapter in her life. And someone is trying to explore her other side. And to keep the long story short, we found our roads intertwined and began brainstorming for a bigger mission other than ourselves. And thus, UR NICHE was born, for everyone else who had found or still searching for their niche, their one true place where they belong! May you allow us to be a part of the designing of your uniqueness. :)