Virtually Connected

Virtually Connected I help online entrepreneurs and small business owners succeed through outstanding social media manag

My name is Reyhl Niegas; I am a Social Media Manager with several years of experience running Facebook Ads, Campaigns, and Social Media Management. I help online Businesses and Entrepreneur grow their online Presence by sniping their proper target Market. Here's my PORTFOLIO:
https://drive.google.com/drive/u/2/my-drive

What factors affect Facebook ad costs?📌YOUR CAMPAIGN OBJECTIVESelecting the right campaign objective is a surefire way t...
09/07/2023

What factors affect Facebook ad costs?

📌YOUR CAMPAIGN OBJECTIVE

Selecting the right campaign objective is a surefire way to control Facebook ad costs. Make sure you are fully aware of what your marketing campaign is trying to achieve, as choosing the wrong objective for your ads can result in you being caught out by Facebook’s bid system – paying up to 164% more for CPC ads in some cases. Campaign objectives include brand awareness, video views, and conversions.

Other factors affect Facebook advertising costs, including estimated action rates and the placement of your ad. This can all be difficult to grasp, so working alongside a dedicated digital marketing SPECIALIST can significantly benefit your return on investment (ROI).

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What factors affect Facebook ad costs?📌Ad quality and relevance – Facebook will reward your business if it produces high...
08/07/2023

What factors affect Facebook ad costs?

📌Ad quality and relevance – Facebook will reward your business if it produces high-quality, targeted ads by charging you less to reach a broader audience. Make sure your marketing team works hard on your ad campaigns to ensure that you 1) win bids based on quality and 2) pay less as a result.

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What factors affect Facebook ad costs?📌Your bid – Facebook determines which ads to show based on three criteria, one of ...
07/07/2023

What factors affect Facebook ad costs?

📌Your bid – Facebook determines which ads to show based on three criteria, one of which is the amount you bid. The higher your request, the more likely you will win the auction against your competitors.

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What factors affect Facebook ad costs?📌Timing – because Facebook ads are auctioned, the time of the year will significan...
06/07/2023

What factors affect Facebook ad costs?

📌Timing – because Facebook ads are auctioned, the time of the year will significantly impact how expensive advertising on the platform is. For example, more businesses will be buying ads during Christmas and Black Friday, which will push up the prices and increase the competition. The same can be said for the time of the day – peak times are during the day, dropping off between midnight to 6am.

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What factors affect Facebook ad costs?📌Target audience – advertising in a saturated market will have more competitors co...
04/07/2023

What factors affect Facebook ad costs?

📌Target audience – advertising in a saturated market will have more competitors competing for ad placement. The more competitors there are bidding at an ad auction, the higher the bidding will go, increasing advertisement costs.

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What factors affect Facebook ad costs❓Want to learn more❓Like, Follow, and Share😊Want to grow your Online BUSINESS?🫡LET'...
04/07/2023

What factors affect Facebook ad costs❓

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📌How Facebook ads work📌Facebook limits the number of advertisements each user sees, as it doesn’t want the user experien...
03/07/2023

📌How Facebook ads work📌

Facebook limits the number of advertisements each user sees, as it doesn’t want the user experience to be negatively impacted by a swarm of ads clogging up their feed.

This results in limited availability of ad space but high demand from businesses that want to promote their products and services on the platform.

To gain an ad placement, businesses must enter an auction and bid against each other. This often results in a bidding war, with the highest bidder getting to display their ad.

However, when Facebook selects the highest bidder, they don’t do so in the traditional monetary sense. Instead, Facebook determines the winning ad by analyzing three factors:

1. Advertiser bid – this is the monetary value attributed to the ad and shows Facebook how invested you are in securing the placement
2. Estimated action rates – the likelihood that a person will take action you are optimizing for with your ad (for example, signing up for a newsletter or subscribing to a service)
3. Ad quality and relevance – higher quality, targeted ads are more likely to be chosen by Facebook because users will be more interested.

Understanding the costs of advertising on Facebook before you decide on your ad strategy is essential. The price of each bidding model can fluctuate depending on competition, demand, and the time you choose to advertise.

You can adopt several bidding strategies when entering auctions; Facebook summarises these in its business help center.

Step 3: Defining and segmenting your target marketNow that you understand your market size and have some insight into yo...
02/07/2023

Step 3: Defining and segmenting your target market
Now that you understand your market size and have some insight into your audience, it’s time to start segmenting it. This will help give you more insight into your customer’s needs and preferences, and how this should inform your marketing. This will also allow you to better set targets for each target market, to understand what will make your campaigns successful, and how to best conduct your e-commerce marketing.

You’ll need to finalize your target market based on some factors that should sound familiar by now:

📌Demographic segmentation: age, gender, income.
📌Psychographic segmentation: hobbies, life goals, values.
📌Geographic segmentation: time zone, climate and season, cultural preferences.
📌Behavioral segmentation: brand interactions, brand loyalty, product ratings.

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Step 2: Calculating the size of your marketMarket size refers to the total number of potential buyers for a product or s...
01/07/2023

Step 2: Calculating the size of your market

Market size refers to the total number of potential buyers for a product or service you can have access to, and the potential revenue you can make from that specific audience. Market sizing is simply crunching these numbers to measure your business’s growth potential using these steps:

📌Start out with your total addressable market (TAM). In simple English, this means what is the size of the market you can realistically reach
📌Figure out your target market within that total number
📌Determine the pe*******on rate of your target market. This refers to the ratio that compares your company’s performance against the total market
📌Multiply the target market by the pe*******on rate to find your market size
✅Market sizing = Target Market x market pe*******on rate

Calculating the size of your target market will help you estimate the potential demand there is within that niche for your product, and get a feeling of how worth it it is to focus on that specific piece of the market. This process will also help you determine what sort of digital trends characterize that market.

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Step 1: Understanding your customersBefore you go to the ad drawing board, you need to understand who you’re aiming your...
30/06/2023

Step 1: Understanding your customers

Before you go to the ad drawing board, you need to understand who you’re aiming your marketing at. This includes understanding their defining characteristics, which can be anything like age, gender, interests, needs, and behavior. Remember that this shouldn't be based on what your gut says is right. This is based on plenty of customer data and feedback, and pinning down which type of customer is most likely to buy from you.

If you’re unsure of where to even get started you can consider:

📌Demographics: age, gender, ethnicity, income, level of education, religion, and occupation
📌Psychographics: consumers’ personalities and interests, based on things like personality, social status, hobbies, life goals, values, and lifestyles
📌Geographics: location, time zone, climate and season, cultural preferences, language, population type, and density
📌Behavior: spending and browsing habits, brand interactions, brand loyalty, product ratings, attitude towards your products, and use of your products.

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✅3 STEPS to identify your TARGET MARKETGusto mong malaman?💯💯Like, Follow, and Share😊
28/06/2023

✅3 STEPS to identify your TARGET MARKET
Gusto mong malaman?💯💯
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What are the benefits of identifying your TARGET MARKET?Ito ang ilan🤫📌Connects you directly with a specific audience📌Att...
28/06/2023

What are the benefits of identifying your TARGET MARKET?
Ito ang ilan🤫
📌Connects you directly with a specific audience
📌Attracts high-quality leads
📌 Stand out from competitors
📌Nurturing customer loyalty from the root
✅Good target marketing carries plenty of benefits

⭕Paano MO ng ba ma-identify ang iyong TARGET MARKET?

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