Wife • Mother • Marketing & Empowerment Coach • Business Strategist. Head of Operations - ELIZ
Advertising | Sales & Marketing
Expert | Advertising Strategist |
High-Performance Coach | Entrepreneur
Joanne Medina is a seasoned sales and marketing professional with nearly two decades of multi-industry experience. Since 2005, she has led events and promotions, including brand activations, lifestyle
events, and corporate campaigns. In 2009, she expanded into digital marketing and talent development,
managing live band entertainment groups across Southeast Asia. With a strong background in performance, branding, and customer experience, Joanne co-founded several ventures from 2012, including Crib Café and The Spa Authority. In 2016, she launched Starcamp Workshops to empower talents through high-performance training in communication, branding, and stage presence. Joanne entered the real estate industry in 2017, combining her expertise in sales, marketing, and strategy to serve the real estate, hospitality, and tourism sectors. She continues to coach individuals and teams in high-performance sales, personal branding, and digital transformation. She authored the LevelUp - Personal Development program, Thrive - empowerment workshop, and Start and Operate your AIRBNB Business Seminar. Today, she is Head of Operations at ELIZ Advertising, a data-driven marketing agency serving real estate, hospitality, and construction. Joanne leads operations, campaign execution, and client success-drawing on her extensive experience in digital and traditional media, events, and people development. While some of her ventures have closed, they remain key to her entrepreneurial growth and leadership style. Her wide network of collaborators enables her to deliver strategic, creative, and results-oriented campaigns.