17/07/2026
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๐ซ๐จ๐ฆ ๐๐ฎ๐ฆ๐๐ฅ๐ ๐๐๐ ๐ข๐ง๐ง๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐: ๐๐จ๐ฐ ๐๐๐ฆ๐ ๐๐ก๐๐ข ๐๐๐ง๐๐ข๐๐ซ๐๐๐ญ๐ฌ ๐๐ฎ๐ซ๐ง๐๐ ๐๐๐ฌ๐ฌ๐ข๐จ๐ง ๐ข๐ง๐ญ๐จ ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐
๐๐๐ง๐ญ๐๐ง๐ ๐๐ง, ๐๐จ๐ฎ๐ญ๐ก ๐๐จ๐ญ๐๐๐๐ญ๐จ - Sometimes, the biggest opportunities begin with the simplest request.
For Shaira Sharmaine D. Valdez, owner of Mama Shai Handicrafts, what started as a favor for a co-worker in 2021 became the foundation of a thriving creative enterprise.
At the time, Shaira had never made a calligraphy backdrop using styrofoam. Despite having no prior experience, she accepted the challenge with determination and curiosity. Using donated materials and offering her labor free of charge, she completed the project successfully. The finished product not only impressed her client but also revealed an untapped opportunity in the local market.
Recognizing the growing demand for affordable, personalized event essentials, Shaira established Mama Shai Handicrafts, a business built on creativity, craftsmanship, and heartfelt service.
True to its slogan, โWe Make Your Memories More Memorable,โ Mama Shai Handicrafts specializes in transforming lifeโs special occasions into lasting keepsakes. What initially focused on handcrafted calligraphy backdrops has since evolved into a one-stop creative shop offering customized souvenirs, invitations, printed materials, handcrafted dรฉcor, crocheted items, laser-engraved products, and innovative 3D-printed creations.
Every product reflects Shairaโs commitment to creating meaningful pieces that celebrate lifeโs milestones.
Like many micro, small, and medium enterprises (MSMEs), Mama Shai Handicrafts encountered challenges while expanding its operations. Keeping pace with changing customer preferences, sourcing quality materials, and managing fluctuating demand required continuous adaptation and innovation.
Determined to improve her products and services, Shaira invested in modern equipment, including an A3 printer, a laser engraver, and a 3D printer. More importantly, she sought guidance to strengthen her entrepreneurial capabilities.
Her breakthrough came in June 2025 when she joined the Department of Trade and Industryโs (DTI) Youth Entrepreneurship Program โ BOOTCAMP for Young Entrepreneurs (YEP-BYCE). The program introduced her to mentorship opportunities, business networks, and practical entrepreneurial skills that would soon reshape her business.
Building on this experience, Shaira enrolled in the Kapatid Mentor MEโMoney and Market Encounter (KMME-MME) Program, where she gained deeper knowledge in business management, strategic planning, marketing, and financial sustainability.
Her dedication and willingness to learn quickly gained recognition. She was selected as one of the 14 business pitchers during the Regional Business Pitching for Youth Entrepreneurs and later received the prestigious Creative Maverick Award during the 2026 KMME-MME Programโan acknowledgment of her innovation, resilience, and entrepreneurial excellence.
The impact of these interventions has been remarkable.
Since participating in DTIโs programs, Mama Shai Handicrafts has recorded a 100 percent increase in sales compared to its early years of operation. Beyond financial growth, Shaira credits DTI for equipping her with the confidence, business mindset, and strategic direction needed to continuously innovate and remain competitive.
โThe DTI didnโt just help me grow my sales; they gave me the knowledge, confidence, and the right mindset to innovate,โ Shaira shares. โThe connections Iโve made with fellow entrepreneurs and mentors have been invaluable, turning what was once a small operation into a recognized brand.โ
Today, Mama Shai Handicrafts continues to expand its reach. Its products are available at Crafterโs Den Koronadal and the Koronadal Pasalubong Center, while regular participation in DTI-organized trade fairs and local exhibits has enabled the business to reach more customers and strengthen its presence in the community.
Despite her achievements, Shaira remains grounded and committed to continuous improvement. She continues to explore new technologies, develop innovative product lines, and create personalized handcrafted pieces that bring joy to every celebration.
Looking back on her journey, Shaira encourages aspiring entrepreneurs and fellow MSMEs to embrace every opportunity for growth.
โDonโt be afraid to try and take advantage of the opportunities offered by the DTI.โ
Her story demonstrates that success does not always begin with abundant resources or years of experience. Sometimes, it begins with the courage to accept a challenge, the willingness to learn, and the determination to transform a simple idea into something extraordinary.
From creating her very first styrofoam backdrop to building a recognized creative brand, Shaira Sharmaine D. Valdez has proven that with passion, perseverance, and the right support system, humble beginnings can lead to remarkable success.
Today, Mama Shai Handicrafts stands not only as a business but also as an inspiring example of how creativity, innovation, and government support can empower Filipino entrepreneurs to turn dreams into lasting legacies.
Address: Mt. Cuenco St., Brgy. Zone #, Koronadal City
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