What if and Co.

What if and Co. what if MNL (WI) is a brand experience consultancy agency that aims to connect brands & target audience through an amplified and unforgettable experience. WI.

what if? Two little words. One big question. This seemingly-innocent question has catapulted some of the best ideas, discoveries, and inventions that have changed the human race. This question also catapulted my deepest desire to start on my own. With my experience from the most intriguing and diverse region on the planet — ASIA — I have learned to communicate brand stories that are culture-sensit

ive by looking through different lenses. WHAT IF (WI) is a brand experience consultancy agency that aims to connect brands and their target audience through an amplified and unforgettable experience. To achieve this, WI will use a technique called, “storytouching" where WI will not only tell your brand story — WI will touch people’s lives with your story for people to be engaged, to be empowered, and to be inspired. After all, the fastest way between two people — in this case, between you and your audience — is through a story. Let’s begin.

Issue 03 | AUG 2026“Make A Mark”.𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮
19/08/2026

Issue 03 | AUG 2026
“Make A Mark”.

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

Truth is, being ordinary never came withlimits.Some of the most celebrated moments in historyweren’t always rooted on es...
19/08/2026

Truth is, being ordinary never came with
limits.

Some of the most celebrated moments in history
weren’t always rooted on established greatness or
best-laid plans.

Often, they came from sparks of creativity, simple
gestures, or even mere statements amplified tenhold,
then heard around the world.

This month, it’s all about those seemingly tiny actions
that yielded lasting, indelible results.

Source: Tom Hegen website

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

Truth is, being ordinary never came with limits. Some of the most celebrated moments in history weren’t always rooted on...
19/08/2026

Truth is, being ordinary never came with limits.

Some of the most celebrated moments in history weren’t always rooted on established greatness or best-laid plans.

Often, they came from sparks of creativity, simple gestures, or even mere statements amplified tenhold, then heard around the world.

This month, it’s all about those seemingly tiny actions that yielded lasting, indelible results.

Source: Tom Hegen website

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

Truth is, being ordinary never came with limits. Some of the most celebrated moments in history weren’t always rooted on...
19/08/2026

Truth is, being ordinary never came with limits.

Some of the most celebrated moments in history weren’t always rooted on established greatness or best-laid plans.


Often, they came from sparks of creativity, simple gestures, or even mere statements amplified tenhold, then heard around the world.

This month, it’s all about those seemingly tiny actions that yielded lasting, indelible results.

Source: Tom Hegen website

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

Stranger Things transformed marketing by showing that stories can extend far beyond the screen—through communities, coll...
08/08/2026

Stranger Things transformed marketing by showing that stories can extend far beyond the screen—through communities, collaborations, and moments that people genuinely want to share.

It blurred the line between entertainment and experience, turning viewers into advocates and fans into collaborators.

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

Oh, to be retro but be modern at the same time! Such was the encompassing impact of Stranger Things, which streamed for ...
07/08/2026

Oh, to be retro but be modern at the same time!

Such was the encompassing impact of Stranger Things,
which streamed for the first time 10 years ago.

From immersive brand experiences to fandom-driven storytelling, the show proved that the most memorable campaigns go beyond advertising—they create worlds people want to be part of.

Swipe through five marketing lessons from the series that reshaped entertainment marketing and continue to influence brands today.

Which takeaway stood out to you the most? 💬

𝘛𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘳 𝘱𝘪𝘤𝘵𝘶𝘳𝘦, 𝘷𝘪𝘴𝘪𝘵 @𝘸𝘪𝘢𝘯𝘥.𝘤𝘰 𝘰𝘯 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮

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Taguig
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