01/06/2026
Hi, I’m Edel 👋
Founder of Her Ops Collective, Operational Strategist, and most importantly, a God-loving mum of two who understands what it’s like to juggle business, family, and everything in between.
Back in 2018, I stepped into the online business world with no idea where this journey would take me.
Since then, I’ve supported coaches, consultants, educators, and service providers behind the scenes with their systems, operations, funnels, automations, launches, social media, and client experience.
A few fun facts about me? 😅
☕ Powered by coffee and my laptop
📈 A die-hard marketer who loves turning ideas into action
⚙️ Slightly obsessed with systems, automation, and all things tech
🍪 You’ll usually find me baking goodies on weekends
🎌 Anime lover and yes, Japanese cartoons! They spark my imagination and boost my creativity
🖥️ Known for opening 30 browser tabs at once because “I’ll need that later”
✨ Equal parts strategist and doer {I love creating the plan and making it happen}
But here’s what I’ve noticed after 7+ years...
Most women founders don’t actually need more tools.
They don’t need another software subscription.
And they definitely don’t need to keep carrying everything alone.
What they need is support.
The kind of support that sees the gaps.
The kind of support that thinks ahead.
The kind of support that genuinely cares about the business.
Because let’s be real...
Running a business can feel heavy.
And somewhere along the way, many founders become responsible for EVERYTHING.
That’s exactly why I created Her Ops Collective.
To help ambitious women founders simplify the backend, create calmer systems, and build businesses that don’t depend on them for every little thing.
Because growth shouldn’t cost your peace.
And your business should support your life too. 💛
If that’s the kind of support you’ve been looking for, welcome. You’re in the right place.
