20/08/2021
What is INFLUENCER MARKETING?
Influencer Marketing means to market your product through influencers of different plateforms
INFLUENCERS: Influencers are those people or pages or groups or channels that have a good fan following on any social network.
So Influencer Marketing is when we want brand awareness or sales efficiency of our product or brand, we hunt influencers and we crack a deal with them to post our content on their page or channel, and we pay them for that.
The advantage is that as they had a good fan following so people see our content and they are more likely that they may buy our product or may get aware of our brand.
CHOOSING YOUR OBJECTIVE: When doing Influencer Marketing the very first step is to Choose Your Objective means what is your target to achieve. You should be crystal clear that for what purpose you are doing Influencer Marketing.
THERE ARE 2 TYPES OF OBJECTIVE
Marketing: Marketing Objective means when you want to make awareness of your brand or you want to drive traffic to any social network presence of your brand or store in order to increase your followers and fan following. These types of things come under the Objective of Marketing.
Sales: Sales Objective means when your target is to drive sales for your product for example reviews, special offers, coupons, giveaways, etc.
