25/04/2026
Productive meeting today with H.E. the Deputy Ambassador of Pakistan at the Embassy of Pakistan in Lisbon, Portugal. 🇵🇰🤝🇵🇹
We discussed my recent engagement with the Portugal Chamber of Commerce and Industry and reached a shared understanding on the importance of organizing a Pakistan Travel Show in Lisbon in the near future. This initiative will be instrumental in promoting Pakistan’s tourism, culture, and investment potential across Europe.
A key pillar of our discussion was the strategic power of language in global outreach:
· Portuguese is the 5th most spoken language in the world, serving as an official language in Portugal, Brazil, Angola, Cabo Verde, Guinea-Bissau, and Mozambique.
· Spanish is spoken in 20 countries and one territory across Europe, Africa, and the Americas—with Mexico, Colombia, Spain, Argentina, Peru, and a massive Spanish-speaking population in the U.S. leading the way.
Together, these two languages give us access to nearly 35% of the world’s population. We agreed on collaborating with local partners to promote Pakistan by inviting renowned vloggers, influencers, and celebrities from Portuguese- and Spanish-speaking countries to visit Pakistan.
This strategy can authentically showcase Pakistan’s beauty, hospitality, and opportunities to a truly global audience—delivering tangible benefits to our country’s tourism sector and economy.
I am deeply grateful to H.E. the Ambassador for his vision and support. Looking forward to working together on this important initiative.
Nazim Ullah Baig
Director – Foreign Trade
Hunza Chamber of Small Traders and Small Industry.