25/01/2023
๐YOU WANT PROFIT OR GROWTH?
โ35 orders organic daily with 20% profit + 25 PPC orders daily with 40% ACOS means 20% bleeding. At the end of each month, account is 0 or -$300 bleeding.
Shall we turn off PPC? Yes or No?
โIf we turn off PPC. Your 35 orders per day will now drop to 20 orders per day. Your account is in profit now. However the element of growth is missing. Growth happens with age + reviews + history of sales.
โYou were expecting growth + profit in 5 months? This is tricky. There are lucky launches too with 25% ACOS and profit also 25% so we don't have a loss on PPC order and this account keeps growing with age it becomes stronger and becomes untouchable.
โIf our ACOS is crazy and we unable to cover the PPC bleeding with organic orders, now we have to decide, leave it or keep running it? If account is 0 profit/loss or -300,
I suggest, Don't turn it off. It will grow the account.
โAfter all you want growth or you don't want growth?
If you can't sustain then turn off your PPC. Your 35 orders will now drop to 20 but you are almost guaranteed a profitable account within 30 days time. No more bleeding, all profit but low volume.
So choice is yours. Low volume profitable account? Or no profit or minor bleeding account in growth mode?
What do you want to chose here?
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Inam Khan, CEO & Co-Founder of Doctor ecommerce, is a Electrical Engineer but his motivation drives him to work in Amazon and E-Commerce related field. He ha...