Jodks

27/12/2023

If you do not understand your customer profile: Who, When, Where, Why and What. You don’t know who is your actual customer when they buy it (need), where they use it and what value and experience they expect. Selling will be tough for you.

Have you heard of Warren Buffett? He picks products like you should, by finding undervalued companies and investing for a long time. You need to look at finding products with low reviews (undervalued) but strong potential. You’re going to improve it to create something that will sell for years.

Here are some of the tips that may help to differentiate the product:

Lowering the Price is not the Answer:

Launching a product with a lower price is not how to win on Amazon. With decreasing the price customers will only compare your product with reviews and it will be a price war.

Product Bundling (Warning!)

Avoid pushing bundling; it won't help to succeed but may reduce conversions. Let it clear with an example, consider a travel pillow as the main product with a bundle of eye masks and earplugs it makes sense. On the hand travel pillow with the bundle of travel bottles, and passport case didn’t match up, what if the customer does not need travel bottles and passport case, why will they pay an extra $$.

Including Bonus Item:

It may be a full user manual for workouts, a recipe book of some dishes, a free pdf download, or could be a how-to do tutorial book.

Ordering your sample and Competitor Product:

Yes, competitor products, it is going to make and break your product because what can we learn from their product and implement in our product, what did they do good, what did they do bad, and why are they selling so much? You can see their quality, packaging, and thank-you cards. It also gives us insight into their external efforts e.g. barcode insert.

Thanks for Reading!

Noor Ul Hadi

04/12/2023

13/09/2023

During the Launching Phase, a portion of beginners move with PPC like this:

• If there's a substantial sales today, they raise the bids
• If sales are disappointing today, they switch to lower the bids.
• Increasing/Decreasing bids daily or after one/two days.

We can’t emotionally invest and make decision day to day. We have to move with proven discipline plan.
PPC behaves in a manner where early high bids translate the history to increase the upcoming bids rather than decreasing at initial stage of launch,
At beginning of new launch, we utilized substantial amount, but by the time we reach the maturity stage, our PPC budget is already consumed.

Sharing Private Label Launch in UK marketplace, We roll out this product in the end of July, with focusing on two campaigns plus listing optimization:

1. Listing optimization:
• Buyer friendly SEO little
• Bullet points with attractive headings
• Details description with highly relevant keywords which boost our visibility.
• Banked search is part of the game we used quality keywords there.
• Q&A into the listing showing a happy selling product which engaged more buyers.

2. Two Initial Campaigns:
1. Defensive Campaign: Target all of Amazon suggested keywords with custom bids, and also adjust the default bid.
2. Single Keyword Campaign: Target our secondary keyword in all match type e.g. Exact, Broad and Phrase.

3. Planning for Restructuring:
We move with the above two campaign with overall 6 rating/reviews for two weeks, afterward catching the most relevant and high search volume keywords from above two campaigns, we target it in exact campaign and also run one Auto Campaign with all match types.
Till now we run four Campaigns with consistently performing negative targeting. Now it our Maturity phase:

4. Maturity Campaigns:
1. Defensive Campaign
2. Single Keyword Campaign
3. Auto Campaign: Auto provide the most dominancy in “substitutes” and “Close Match”
4. Main Campaign: Target our main keywords with higher suggested bids, but the matter is that it is highly competitive niche. We have competitors with 25k, 8k reviews. But our suggested bid is low as compared to this competitive niche with average CPC of 0.40 £.

Moving from initial stage towards the maturity stage to gain market shares. Now we listed same niche two more products, capturing some professional photography for A+, Videos, Posts and Brand Story.

Hope this will aid a bit of push!

Thanks!
Noor ul Hadi

24/08/2023

Journey Toward New Successful Private Label in UK Marketplace to its Maturity Phase

Moving from 0 sales per day to 12 sales, the market/competitor research was a pivotal step in understanding the needs of the customers e.g. analyzing selling price, listing content, images, and reviews of competitors to refine the product growth.

PPC:

Initially, we moved with two campaigns of Auto and other match types. After two weeks switch to run another campaign with all match type targeting main keywords. The result was stunning with an overall ACOS of 16%.

Total Orders: 130

PPC Orders: 82

Organic: 48

Profit Margin: 21%

It was just the initial stage, and we are ranked on several keywords in the top 15 with positive reviews. And now organic orders are climbing but we have limited inventory for our next shipments.

Amazon FBA Virtual Assistant/Seller

Noor ul Hadi

22/07/2023

I am proud to share that I have completed an entrepreneurship and Innovation internship with GlobalShala , where I learned valuable skills and insights on how to start business/Startup and solve problems . I am grateful for this opportunity and the mentorship I received from the amazing team. This experience has inspired me to pursue my own entrepreneurial journey and make a positive impact in the world.

"Dear Noor Ul Hadi,

Thank you for participating and contributing to the Entrepreneurship and Innovation Virtual Internship. You were an outstanding member of this team, and we thank you for all your hard work and dedication. We hope we were able to contribute to your learning journey and we wish you all the best for your future endeavors.

Please find the token of recognition for your outstanding performance i.e., Certificate of completion of Entrepreneurship and Innovation Internship attached.

Best Wishes,

GlobalShala Team"

02/07/2023

“Launching Phase Tips”

When the Product/Listing get live and it is now active for selling, then:

·First get some paid rating/reviews before enrolling in Vine especially in category in which quality matter, we have no idea of our package/quality for the product.

· Create some keyword-rich FAQs on your listing by looking at customers queries (go through your competitors listing and check for customers question and feedback left in the reviews section)

· Listing Optimization with High search volume and relevant keywords.

· EBC + Videos play crucial role mainly for the product which solve problems, convey package secret and use of the product.

· Competitor Research/Market Research, it is before launching phase step, which a play vital role for a new product for analysis of few terms:

1. Price of majority in the Market
2. Design/Any Variation/Color/Package
3. Reviews of top 15-20 sellers and their sales
4. Marketing Strategy of the competitors
5. The competitor selling globally

Thanks, for the reading!
Noor Ul Hadi

26/06/2023

Amazon Product Research and Quality Tips,

“I am sharing these tips as per my experience for Private labels”
• Product has a low BSR, this is the key to assessing the demand for a product. For US market the criteria to find a product with rough guide should have 1500 BSR or below its category dependent of product e.g.
1. In popular category (Home & Kitchen) you can determine demand by finding 5 or more products under 2000 BSR on page 1 in top ranked.
2. But in less popular category like Arts & Crafts, we should be looking for products with BSR under 500 on page 1.
• The product can be improved.
• Should not have to sort the results of x-ray for Helium 10 or Jungle Scout, we have to check the sales and reviews of the top 10-15 organic ranked sellers, Either we can ranked in the top 10-15.
• Have less Competition, having low reviews of the top 10-15 sellers with less competing products.
• Don’t Compromise on Quality, order the product samples from 2-3 suppliers (in product category mainly depends on Quality e.g. sports & outdoor etc)
• Have high Demand, sellers with less reviews/rating generating decent sales.
• Product selling price should be between 18$-20$ to 45$-50$. It will cover your high PPC and more expenses even at breakeven.

05/02/2023

"14 places to find product ideas"

1. Addresses a Need (solve problems)
2. Find Your Own Problems
3. Search social media networks
4. Learn from your competitors
5. Use product trend discovery sites
6. Take a look at social curation sites
7. Peruse B2B wholesale marketplaces
8. Browse online consumer marketplaces
9. Look through social forum communities
10. Create customer surveys
11. Read on-site and third-party customer reviews
12. Review SEO analytics and insights
13. Read consumer lifestyle publications
14. Get inspired by industry leaders

16/01/2023

Jodks.com

26/10/2022

A project on Upwork with enlarging hours and contented buyer!

08/10/2022

I've just reached 300 followers! Thank you for continuing support. I could never have made it without each one of you. 🤗🎉
Jodks