18/11/2022
Greetings,
What’s the Difference Between Amazon Best Sellers Rank and Organic Rank?
When it comes to a best seller ranking and a high organic ranking, it’s essential to appreciate that a low Amazon Best Sellers Rank doesn’t technically mean that your product is ranking well regarding your specific search terms.
Keywords dictate your organic ranking. In other words, they determine where your product appears in the search results on Amazon for a particular keyword. Your BSR doesn’t influence your organic ranking, just like your keywords don’t directly impact your best sellers' rank. So, keywords and BSR both have totally different functions.
Let’s look at it another way. Relevant keywords used in your Amazon product title, bullet points, and main listing are critical in achieving a high organic ranking on Amazon. Sales are a factor in achieving a decent BSR.
although keywords and BSRs have different functions, these two factors are somewhat linked, after all, you need to ensure visibility in the search results through relevant keywords to make sales, and those sales will ultimately impact your BSR.
It’s actually quite possible to have a top-selling product organically yet not have a number-one BSR because Amazon places more importance on keyword-relevant products over best-seller rankings.
This is why it’s super important that you constantly research your keywords carefully and add only the highly relevant ones to your listings. Organic rankings are ultimately more important than your Amazon Best Sellers Rank, and you will achieve more product views this way.
So, Amazon Best Sellers Rank is best for estimating the sales frequency’ of a product rather than looking at its overall popularity.
Feel free to ask anything.
Thanks!
HAFIZ MUHAMMAD JIBREEL
HLCS