Gallup Pakistan

15/10/2026

Beyond the headlines:

Pakistan accounts for approximately 48 per cent of the extreme poor in the World Bank’s Middle East, North Africa, Afghanistan and Pakistan region.

Gallup Pakistan Executive Director Bilal Gilani wrote for The News

Pakistan accounts for approximately 48 per cent of the extreme poor in the World Bank’s Middle East, North Africa, Afghanistan and Pakistan region.The finding has understandably attracted...

15/10/2026

In Pakistan, a university degree has become the beginning of a job search, not the end of one. According to Gallup Pakistan’s analysis of the Pakistan Labour Force Survey 2024-25, graduate unemployment among young Pakistanis aged 20-24 stands at 32.8pc. Nearly one in three graduates in this age group is unemployed — not because they lack capability, but because the system they graduated into was never designed to absorb them.

Among youth aged 15 to 29, nearly a third are NEET (not in education, employment, or training).

08/10/2026

Bilal Gilani Presents Two Papers at Gallup International Association’s 78th Annual Meeting in Hungary

Bilal Gilani, Executive Director of Gallup Pakistan and Vice President of the Gallup International Association, attended the Association’s 78th Annual Meeting in Hungary, where he presented two papers examining international public opinion on migration and the war involving Iran.

Gallup Pakistan’s relationship with the Association dates back to 1980, when Dr. Ijaz Gilani met representatives of the Association in London. Following that meeting, Gallup Pakistan was admitted as an associate member and subsequently became a full member.

Migration: Four Worlds of Mobility

The first paper explored whether migration is perceived as a loss or a gain. The findings identified four broad “worlds of mobility”: those who favour both inward and outward migration; those who favour neither; and two groups that favour one direction of migration but oppose the other.

The migration survey is being conducted in collaboration with the World Association for Public Opinion Research (WAPOR), spearheaded by Colin Irwin, the incoming President of the Gallup International Association and a longstanding friend and mentor of Bilal Gilani.

Public Opinion on the Iran War

The second paper drew on a rapid survey conducted by Gallup International Association members across 17 countries, examining public views on the war involving Iran.

Bilal Gilani argued that the findings point to an erosion of American soft power and a widening divide between Western publics and American foreign policy. The survey also showed that disapproval of American decisions did not necessarily translate into support for Iran.

His presentation highlighted the possible emergence of a more non-aligned global public as established international alignments face growing challenges.

A Longstanding Commitment to International Survey Research

Reflecting on his role as Vice President, Bilal Gilani expressed his appreciation for the opportunity to serve an association established in 1947 by Dr. George Gallup, a founder of the polling industry, together with academics from around the world.

WAPOR was also established in 1947. Bilal Gilani serves as its country representative for Pakistan, continuing Gallup Pakistan’s longstanding engagement with the international survey research community.

07/10/2026

Pakistan’s 2.36 Million Gig Workers Are Earning an Estimated $6.6 Billion a Year:

Gallup Pakistan Digital Analytics mapped Pakistan’s full gig/platform workforce using Labour Force Survey 2024-25 microdata: 2,355,982 people, or 2.99% of the 78.9 million employed population, doing some form of platform-based work, whether as their main job or a side income source. Together they generate a rough estimated PKR 1.84 trillion (about USD 6.6 billion) a year in combined income.

Learn more:
https://gallup.com.pk/post/40343

07/10/2026

1 in 5 ever-married women in Punjab has 5 or more children.
In lagging districts: 1 in 4.

Mean children ever born: 2.4 in Attock, 3.7 in Muzaffargarh and DG Khan.

But unlike education or consanguinity, fertility doesn't sort cleanly by geography. Sialkot — highest-education district — records higher mean parity than Rahim Yar Khan, a lagging district.

Gallup Pakistan PHPS 2024–25 PR #9 — Children Ever Born — out now.

🔗gallup.com.pk/post/40340

01/10/2026

Gallup Pakistan data shows extended-family households falling from 44.5% in 1990-91 to 38.8% in 2024-25, with Balochistan recording the sharpest decline.

ISLAMABAD: Pakistan’s joint-family system is gradually losing ground, with the share of households living in extended-family arrangements falling from 44.5

30/09/2026

51% of Pakistani Men Support Women in Their Household Riding Bikes/Scooties, Compared with 33% Who Oppose; Support Higher Among FA+ Men (65%) and Urban Men (60%); Empowerment (58%) Drives Support, While Honor/Family Concerns (51%) and Religious/Cultural Thinking (46%) Feature Among Reasons for Opposition — Gallup & Gilani Survey

https://gallup.com.pk/post/40328

21/09/2026

83% of Pakistanis Say Women’s Use of Two-Wheelers Has Increased Over the Past Three Years; Increase Perceived More Strongly in Urban Areas (91%) Than Rural Areas (77%) — Gallup & Gilani Survey

Learn more:
https://gallup.com.pk/post/40287

11/09/2026

43% of Pakistanis Go Out of Their Homes More Than Once a Day; Men Far More Likely Than Women to Go Out Multiple Times (66% vs. 19%), While 32% of Women Do Not Go Out — Gallup & Gilani Survey

https://gallup.com.pk/post/40278

03/09/2026

Gallup Pakistan Analysis of Global Youth To***co Survey (GYTS) Pakistan 2013 & 2022 – Youth To***co

Youth To***co Use Has Fallen by More Than a Third Since 2013 — But E-Cigarettes Have Arrived, Stick Sales Have Nearly Doubled, and Fewer Young Smokers Are Getting Help to Quit

Key Findings

Current to***co use among students aged 13–15 fell from 10.7% in 2013 to 6.8% in 2022 — a relative decline of 36%.

Cigarette use declined the fastest, falling from 3.3% to 1.3%.
E-cigarette use, not measured in 2013, stood at 3.1% in 2022 — already higher than current cigarette use (1.3%), making e-ci******es the most prevalent smoked product among Pakistani youth.

Smokeless to***co use declined only marginally from 5.3% to 4.4% over nine years, remaining the second most common form of to***co use among students.

7.6% of students in 2022 reported ever trying ni****ne pouches (such as Velo) — a product category not measured in 2013 and not yet widely discussed in to***co control discourse in Pakistan.

One in four (25.3%) of ever-cigarette smokers in 2022 first tried smoking before the age of 10, and 14.2% before age 7 — indicating that initiation remains concentrated at very young ages.

Among current smokers in 2022, 57.2% showed signs of ni****ne dependence, and 65.8% tried to quit in the past 12 months — yet only 19.8% ever received help from a professional or programme.

The proportion of young smokers who received professional help to quit fell from 27.0% in 2013 to 15.9% in 2022 — a decline of 11.1 percentage points — meaning fewer young smokers are accessing support even as more are trying to quit.

Among students who tried to buy ci******es in 2022, 68.1% were not prevented from doing so because of their age — up from 44.9% in 2013, despite a 2018 regulatory order prohibiting loose cigarette sales.

The proportion of young smokers buying ci******es as individual sticks rose from 35.2% in 2013 to 60.3% in 2022 — directly contradicting the regulatory intent of the 2018 prohibition on single-stick sales.

The share of students who definitely believe secondhand smoke is harmful to them dropped from 75.9% in 2013 to 54.5% in 2022 — a decline of 21.4 percentage points, the largest negative trend in the dataset.

https://gallup.com.pk/post/40229