It was in Miami where the full effect of Van Tibolli Beauty’s foundation taming treatments were utilized to combat frizz and leave hair smooth and managable. Van Tibolli, founder and CEO of VTB started the company in 2006 when he saw the benefits of keratin treatments in his home country of Brazil. Living in Miami, Van designed a taming formula with the same concept in mind but in addition, wanted
to add hair restructuring components that would not only tame hair but also restore the health of the hair simultaneously. Van began his vision by starting with just a single unmarked bottle and going door to door to salons in Miami, leaving behind samples. Word spread fast and once results were revealed, the treatment’s full impact was in view and soon one unmarked bottle became a full hair taming treatment line. Now, years later this product line has evolved into two full beauty brands encompassing taming treatments, a full custom color collection, after-care products and styling tools. In addition VTB has developed an international education training team along with video education that can be broadcasted throughout the world in eleven languages and in over fifty-five countries worldwide. Van works side by side in research and product development with expert hairstylists to continue to expand his vision of formulating the most innovative and groundbreaking advancements in the science of creating and maintaining beautiful hair.
