iCraton: The 21st century’s emerging notion of perfection and quality was an idea penned down by enthusiastic individuals striving for the possibility of global trade and services. It started with the purpose of providing quality products at an affordable price; ultimately achieving the vision of being part of every house through its various products and services. Originally, a trading and manufac
turing company, specializing in the charismatic array of menswear, bringing the finest products to its consumers and traders worldwide. The broad visionary of the company is to cater the needs of its buyers with the vast collection of consumer/commercial products and services around the globe. At an early stage, it was realized that in order to provide quality products and services, utilization of any country’s potential is inevitable, therefore iCraton started dealing in apparel fashion, supported by a group of textile manufacturers in Pakistan. In the year 2011, iCraton started its trial operations on a small scale to test the feasibility and success of its apparel project. The aim was to outsource plain T-Shirts from the local market and later process them for silk-screen printing. After the viable success and return on investment, this project was expanded in 2012, focusing on international trade; targeting potential customers around the world. Company started to outsource apparel products from various sources and introduced OEM Service i.e. customizing products according to the specifications of every customer. It implemented solutions to ensure payment safety, on-time delivery and reduce manufacturing defects at all stages; making it easy to trade. Currently, iCraton is in the process of diversification by providing professional services in the field of supply chain and information technology.