19/05/2026
There are 3 stages in advertising: Top, Middle, and Bottom of the Funnel.
At the Top, your audience doesn’t know anything about your brand or product.
There are 3 stages in advertising: Top, Middle, and Bottom of the Funnel.
At the Top, your audience doesn’t know anything about your brand or product.
Your job here is to create awareness - show them who you are, what you sell, and how your product can help them.
You’re simply educating your audience.
Some people might buy from here, but most won’t.
Instead, they enter your funnel by engaging with your ads, visiting your website, or watching your content.
At the Middle, people already know about you... but they’re not fully convinced yet.
This is where you build trust.
Show reviews, testimonials, and real customer results.
A lot of people convert here - but not everyone.
At the Bottom, you’re targeting your warmest audience.
They already trust you, they just need a final push.
This is where you use offers, discounts, and urgency to drive conversions.
And this is where you usually get the highest ROAS.
Simple breakdown:
Top = Low ROAS, High Data
Middle = Better ROAS
Bottom = Highest ROAS
But the real game is this
You need different creatives for each stage.
Think like your audience at every level.
What would grab your attention?
What would build trust?
What would make you buy?
Get this right... and you can pull serious results from your ads
[Ad Funnel Strategy, Sales Funnel, Digital Marketing Strategy, Meta Ads, Facebook Ads, Instagram Ads, ROAS, Conversion Strategy, E-commerce Growth, Performance Marketing, Paid Ads Strategy, Audience Targeting, Retargeting Ads, Customer Journey, Lead Generation, Online Sales Growth, Marketing Funnel, Brand Awareness, Scaling Ads, High Converting Ads]