31/05/2022
๐ช๐ต๐ ๐๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐ถ๐ป ๐ฝ๐ถ๐๐ฐ๐ต ๐ฑ๐ฒ๐ฐ๐ธ๐ ๐ถ๐ ๐๐ผ ๐๐ถ๐๐ฎ๐น
What makes a great story? What specifically makes a winning story when pitching decks and fundraising for startups? And, how storytelling in pitch decks closes more deals?
What makes a great story, where it comes into play, and how to unleash a narrative that will have high conversion rates among your ideal investors.
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Telling Stories that are Relatable:
Successful pitch stories are those that are relatable. It is what brings this often foreign and new concept, theory, and idea to being familiar and making sense.
A relatable story is what connects this venture and funding request with the lizard brain, where our intuition is at work. Where investors make their own subconscious deductions and connections, without selling at them, that familiarity or scenario you are painting helps them to get it in a natural way.
In addition to your words, this can also be accomplished in tandem with the right visual choices in your pitch deck, and your presentation. The colors you use, the fonts are chosen, the pictures, what you wear, and your body language and voice.
โด๏ธ Use examples that make this feel real to them. Use customer pain stories, use cases, and real scenarios for your product and solution. Itโs great when you can combine images and a spoken story.
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It should be Emotional:
The right story conveys emotion and passion. It compels them to take action. This part of the narrative involves every step from the problem to the why now, the ask, and the closing of your presentation.
Whatโs your unique startupโs story?
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