14/03/2026
Ramadan brings a unique shift in retail behavior. Shopping hours move later into the night, peak activity happens after Iftar, and basket sizes increase as families prepare for gatherings and Eid celebrations. Fashion, footwear, and gifting categories see strong demand, often followed by wedding season purchases.
Understanding these patterns helps retailers align store timing, staffing, and product availability with actual customer habits not assumptions. Retailers who plan around behavior outperform those who react to it.