17/09/2022
Important Q4 Shopping Holidays for Your Ecommerce Store:
There is no doubt that Cyber Monday and Black Friday are the busiest shopping days of the year.
Last year, Cyber Monday generated $10.7 billion in sales -- more than Black Friday and Amazon Prime Day combined. You should circle these events on your marketing calendar without a doubt.
In addition to Black Friday Cyber Monday, you can market your business during other shopping holidays in October, November, and December.
Here's a list of fourth-quarter shopping holidays that don't get as much attention and hype as Cyber Weekend, but are still worth your time. Plus, you’ll find actionable campaign ideas you can use for your eCommerce business!
The Important Events Include Q4:
1 Halloween (October 31)
2 Singles’ Day (November 11)
3 Small Business Saturday (November 26)
4 Sofa Sunday (November 27)
5 Green Monday (December 12)
6 Free Shipping Day (December 14)
7 Super Saturday ( December 17)
Think outside the Black Friday Cyber Monday box
You’re not limited to one weekend of sales this holiday season! There’s a lot you can target in the lead-up to Christmas and in the days after. Whether it’s an engagement-boosting event like Halloween that doesn’t shine with as many sales or an up-and-coming holiday like Singles’ Day, there’s plenty you can do to drive customers to your store during the fourth quarter.