Princess & The Cake

Princess & The Cake Princess & the Cake is a slow fashion brand celebrating women artisans and preserving heritage hand embroidery techniques.

Timeless kurtas and matching pieces and our resortwear line Jania Ocean.

This week, HELLO! Pakistan featured Princess & The Cake in an in-depth feature, ‘Inside Princess & The Cake’s Slow Fashi...
26/05/2026

This week, HELLO! Pakistan featured Princess & The Cake in an in-depth feature, ‘Inside Princess & The Cake’s Slow Fashion Success Story’ - an exploration of the label’s origins, philosophy, and emotional core.

Here’s an excerpt: “In today’s global fashion industry obsessed with speed and constant visibility, founder Fatima Bokhari chose something slower: patience, craftsmanship, and emotional value. What began as a deeply personal creative project has evolved into one of Pakistan’s most beloved heritage fashion labels, rooted in the artisanal traditions of South Punjab and shaped by the hands of over 250 craftswomen from her grandmother’s ancestral village, where age-old embroidery techniques continue to be preserved across generations.”

Read the feature - link shared in stories

25/05/2026

As the temperatures rise, Summer Bleu arrives tonight — Monday, 25th May at 9PM (PST) — bringing effortless elegance to the season. 💙✨

Thoughtfully crafted by our craftswoman, each piece features intricate mirror-work with delicate crochet finishing in a stunning cerulean blue, designed for both beauty and comfort. 💙✨

Made in breathable cotton lawn, with statement pockets. Each piece is truly one of a kind. 🌊✨
Please note: deliveries will resume after our well-deserved Eid break. Kindly allow 7–10 days for delivery. 💙

Earlier this month, we aired the very first episode of our Chai with Princess & The Cake webinar. A conversation about s...
22/05/2026

Earlier this month, we aired the very first episode of our Chai with Princess & The Cake webinar. A conversation about slowing down, making with intention, and rethinking what fashion can look like when people, process, and craft are placed at its centre. ☕

In this episode, Fatima Bokhari, Founder of Princess & The Cake and advocate for heritage-led slow fashion rooted in the empowerment of women artisans in South Punjab, sits down with Abdul Rehman, multidisciplinary artist, researcher, and founder of Aangan whose work explores indigenous cultures, sustainability, and South Asian memory.

Moderated by journalist and author, Sonya Rehman, the conversation moves through craft, community, patience, labour, and the urgent need to build fashion ecosystems that value people as much as product.

These clips are excerpts from a much larger dialogue, one that asks what it truly means to create responsibly in an age of speed and excess. ✨

21/05/2026

Summer tunes + PATC comfort & style ☀️🎶
Some of your favourites are back — restocked in limited sizes only. 💖

HandembroideredOnly ByCraftsWomen SlowFashion

Princess & The Cake’s Founder, Fatima Bokhari, was recently featured on Morning Asia Spotlight with the wonderful Tanya ...
15/05/2026

Princess & The Cake’s Founder, Fatima Bokhari, was recently featured on Morning Asia Spotlight with the wonderful Tanya Francis on Asia One . 🇵🇰✨

In a thoughtful conversation around fashion, culture, and sustainability, Fatima shared her journey from banking into design, and spoke about the importance of preserving Pakistan’s traditional craftsmanship through conscious, human-led fashion.

As global conversations around ‘slow fashion’ continue to grow, she also unpacked the difference between genuine sustainability and greenwashing, while highlighting the role fashion can play in protecting cultural heritage, supporting artisans, and keeping indigenous craft alive for future generations.

A meaningful discussion on creativity, ethics, and the incredible craftswomen behind Princess & The Cake ❤️

Thank you for having us Tanya and the Asia One .news team!

Details worth obsessing over… 😍😍😍‘Pink Ferozi Taarkashi’ where timeless craftsmanship meets effortless elegance.Delicate...
14/05/2026

Details worth obsessing over… 😍😍😍

‘Pink Ferozi Taarkashi’ where timeless craftsmanship meets effortless elegance.

Delicate details, dreamy hues, and artistry designed to turn heads ✨

Women’s kurta & little girls’ matching kurta set available tonight at 9PM on our Pakistan website. 💗

PATC Timeless HandcraftedByWomenArtisans

11/05/2026

Soft hues, delicate hand-embroidered ‘Taarkashi’ & mirror work details, paired with effortless comfort.
🌸✨

Our ‘Pink Ferozi Taarkashi’ Mummy & Me Kurta Sets are made for joyful summer moments together. 🌸✨

Feminine, airy, and perfectly matching for Eid celebrations, these sets bring elegance, comfort, and charm to every festive gathering. 💕

Launching tomorrow, Tuesday 12th, on our international website ✨Just in time for Eid & summer celebrations 💕

Launching on our Pakistan website Thursday, 14th May 🇵🇰
Save the date! 🌸

A mother’s embrace, where love feels safest, warmest, and forever timeless. ✨ Wrapped in elegance & comfort with PATC ku...
10/05/2026

A mother’s embrace, where love feels safest, warmest, and forever timeless. ✨ Wrapped in elegance & comfort with PATC kurtas. 💕

Swipe to catch a little glimpse of our upcoming Mummy & Me launch! 🌸Pink Ferozi Tarkashi set will launch on Tuesday 12th on our international website, just in time for Eid deliveries. ✨

Also launching on our Pakistan website on Thursday 14th May. 🇵🇰

Save the date, something beautiful is coming soon! 💕

Watching your photos and little moments means so much to us. From mothers twinning with their little ones, to families d...
10/05/2026

Watching your photos and little moments means so much to us. From mothers twinning with their little ones, to families dressing up together for celebrations, Eid and ordinary days made beautiful, every single order carries a story behind it. 💕

What starts as sketches and conversations at our studio table slowly finds its way into your homes, your celebrations, your wardrobes, and your hearts. 🫶

Thank you for letting our work become part of your memories. Thank you for supporting craftsmanship made with so much love by the hands behind each piece! 🫶

Our next Mummy & Me kurta sets, Pink Ferozi Tarkashi, is set to launch on Tuesday 12th on our international website — just in time for Eid deliveries. ✨
They’ll be launching on our Pakistan website on Thursday 14th May. 🇵🇰

Love,

Team PATC

“Motherhood has taught me a kind of love that doesn’t stay within you, it walks around in the world, full of light, and ...
10/05/2026

“Motherhood has taught me a kind of love that doesn’t stay within you, it walks around in the world, full of light, and you spend your life hoping it’s safe, and somehow still learning to let it be free.”

Fatima Bokhari
Founder, Princess & The Cake

Our next Mummy & Me kurta sets, ‘Pink Ferozi Tarkashi’, launch on Tuesday 12th on our international website, just in time for Eid deliveries. ✨

They’ll be launching on our Pakistan website on Thursday 14th May. 🇵🇰

A very Happy Mother’s Day to everyone celebrating. Here’s to twinning with your little ones in PATC style. 💕

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