Muhammad Luqman Awan

Muhammad Luqman Awan A distinguished professional and an expert in Sales, Leadership, Sales Force Management, Channel Management and Sales Digitization Executive Programs. Mr.

Muhammad Luqman, an accomplished sales management consultant and well reputed business management professor at Lahore University of Management Sciences (LUMS), is the founder of Pakistan Sales & Marketing Association (PSMA). Based upon his distinguished professional, leadership and consulting experience, he always felt that there is a definite need to improve sales and marketing management practic

es in Pakistan. Motivated by his strong sense of purpose, Luqman laid the foundation of PSMA in the beginning of 2016. Apart from being the founder of PSMA, Luqman is also acting as a Managing Director and Chief Learning Officer at Markex Consulting. Furthermore, he is also serving as a program director in sales force management, channel management and sales digitization executive education programs at LUMS. He is also part of the sales and channel management faculty at Suleman Dawood School of Business, LUMS. Luqman is a mechanical engineer by profession, he obtained his engineering degree from University of Engineering & Technology, Lahore. He successfully completed his Master’s in Business Administration (MBA) from LUMS back in 2007. Currently, he is currently enrolled in PhD program at University of Sterling, Scotland under the supervision of Professor Leigh Sparks, a global authority in the area of channel management. Moreover, as a sales management consultant at Markex, in last three years, he has managed to successfully advice numerous local and multinational organizations. He is considered as an expert to numerous industries where his work at Engro fertilizers & agrochemicals, Maple Leaf group and FMC Pakistan has enabled them to progress in their relevant segments. As a researcher, he is a strong proponent of bringing practical perspective in academia. Hence, he has wrote many technical notes, real life case studies in the areas of sales strategy, channel management and trade marketing. His hard work as a trainer and faculty has seen him taking additional leadership responsibilities of three executive training programs as a program director. His strong association with his Alma mater is exemplary as he has also served on the board of LUMS SDSB Alumni Association.

REDC Program on 'Sales Force Management' - August 22-24, 2017.
25/10/2017

REDC Program on 'Sales Force Management' - August 22-24, 2017.

Key Role of a Sales Manager
27/09/2017

Key Role of a Sales Manager

"Sales are contingent upon the attitude of the sales person not the attitude of the prospect"-W Clement Stones
06/09/2017

"Sales are contingent upon the attitude of the sales person not the attitude of the prospect"

-W Clement Stones

7 Deadly Sins of Sales
09/08/2017

7 Deadly Sins of Sales

You don't close a sale, you open a relationship.
04/08/2017

You don't close a sale, you open a relationship.

30/06/2017

"Every new idea needs three groups of people: givers to help develop it, skeptics to challenge it, and ambassadors to support it" Adam Grant

Omni-Channel Retailing is the way forward in retailing business.In order to do well, Businesses need to meld the advanta...
16/06/2017

Omni-Channel Retailing is the way forward in retailing business.
In order to do well, Businesses need to meld the advantage of Physical store (face to face interaction at store, social experience of shopping etc) with experience of onlineshopping
(Limitless Selection, Price Transparency etc).

25/05/2017

In "healthy organizations", competent people (those who perform their jobs well) are successful (earn the financial & non financial rewards), and incompetent people are unsuccessful. In "unhealthy organizations", competent people are unsuccessful, and incompetent people are successful. Derek A Newton

What do you think a sales person is BORN or can be TRAINED?
16/05/2017

What do you think a sales person is BORN or can be TRAINED?

Sales person's performance has never been a matter of indvidual competence alone, environment, brand and many other vari...
10/04/2017

Sales person's performance has never been a matter of indvidual competence alone, environment, brand and many other variables also play an important role in an individual's performance.
- Muhammad Luqman Awan

29/03/2017

It was pleasure meeting with Najeeb Ahmad. Masha ALLAH its great to hear how business leaders transform organizations effectively. Great going Najeeb Ahmad & ABB Pakistan!!

What a pleasure meeting with Sohail Shahzad last week. Masha ALLAH its great to hear initiatives of successful leaders a...
20/03/2017

What a pleasure meeting with Sohail Shahzad last week. Masha ALLAH its great to hear initiatives of successful leaders about transformation in leading MNC's in Pakistan. Great going Sohail & Atlas Copco Pakistan!!!

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