Muhammad Luqman, an accomplished sales management consultant and well reputed business management professor at Lahore University of Management Sciences (LUMS), is the founder of Pakistan Sales & Marketing Association (PSMA). Based upon his distinguished professional, leadership and consulting experience, he always felt that there is a definite need to improve sales and marketing management practic
es in Pakistan. Motivated by his strong sense of purpose, Luqman laid the foundation of PSMA in the beginning of 2016. Apart from being the founder of PSMA, Luqman is also acting as a Managing Director and Chief Learning Officer at Markex Consulting. Furthermore, he is also serving as a program director in sales force management, channel management and sales digitization executive education programs at LUMS. He is also part of the sales and channel management faculty at Suleman Dawood School of Business, LUMS. Luqman is a mechanical engineer by profession, he obtained his engineering degree from University of Engineering & Technology, Lahore. He successfully completed his Master’s in Business Administration (MBA) from LUMS back in 2007. Currently, he is currently enrolled in PhD program at University of Sterling, Scotland under the supervision of Professor Leigh Sparks, a global authority in the area of channel management. Moreover, as a sales management consultant at Markex, in last three years, he has managed to successfully advice numerous local and multinational organizations. He is considered as an expert to numerous industries where his work at Engro fertilizers & agrochemicals, Maple Leaf group and FMC Pakistan has enabled them to progress in their relevant segments. As a researcher, he is a strong proponent of bringing practical perspective in academia. Hence, he has wrote many technical notes, real life case studies in the areas of sales strategy, channel management and trade marketing. His hard work as a trainer and faculty has seen him taking additional leadership responsibilities of three executive training programs as a program director. His strong association with his Alma mater is exemplary as he has also served on the board of LUMS SDSB Alumni Association.
