15/07/2026
Buying an authentic Apple product shouldn’t feel like a gamble. Yet for many of us, navigating crowded markets, conflicting claims, and endless bargaining has become part of the experience.
Dot Move embraced this challenge head-on, crafting a creative idea that sharply contrasted the chaos of the bazaar with the peace of the E-Store, thanks to the support of Kazim Mujtaba and the Rox Brand team of Sobia Khalid, Sachal Khurshid, Amal Asif and Umar Saeed, we were able to craft a familiar consumer frustration into a memorable story.
To tell this story authentically, we teamed up with Faris Shafi whose unmistakable style brought the everyday reality of the bazaar to life.
UNCHI DUKANEN - PHEEKAY APPLE
Presenting the first campaign of Dot Move for JLV and ROX - More than a network.
