25/10/2025
๐ก Most sellers focus on ACoS. Smart sellers track TACoS.
But almost nobody talks about this: Ad Fatigue Cost.
Every time CPCs go up โ your breakeven shifts.
Every time impressions drop โ your ad efficiency sinks.
Your real ad cost isnโt just 20%.
Itโs the slow erosion of your lifetime margin that kills profit over time.
๐ฅ The brands that actually last on Amazon?
โ
They diversify their traffic.
โ
They build audiences outside of Amazon.
Because if youโre not owning your customersโฆ
youโre just renting them.