https://www.facebook.com/112917135227218/

Sellers Pillar, Deans Trade Center, SF 558, Peshawar (2026)

02/08/2026

🎯 Most sellers run the same generic Sponsored Products campaign for every product — then wonder why their ACOS never improves.

The real unlock isn't more keywords. It's building 𝗯𝗿𝗮𝗻𝗱-𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 inside Amazon Advertising Manager that target shoppers based on where they actually are in the buying journey.

🛒 𝗧𝗵𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗠𝗼𝘀𝘁 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 𝗜𝗴𝗻𝗼𝗿𝗲

People who added to cart but left without purchasing.

These aren't cold shoppers. They already decided your product was worth clicking "Add to Cart" — something stopped them at the final step. Price hesitation. Comparison shopping. A distraction.

With Sponsored Display remarketing audiences, you can put your listing back in front of exactly these people instead of competing for a fresh click at full price. 🔁

⚡ 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

✅ Higher intent = higher conversion rate than cold prospecting traffic ✅ Lower cost per acquisition — you're recovering demand you already paid to generate once ✅ Protects revenue that would otherwise just evaporate

📈 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁

On one account I manage, restructuring campaigns around brand-tailored, intent-based audiences — including a dedicated cart-abandonment push — helped drive sales up by as much as 𝟯𝟬%, without simply scaling ad spend. 🚀

💡 𝗧𝗵𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆

Growth on Amazon isn't about bidding higher. It's about showing the right ad to the right shopper at the right stage of their decision.

👉 Are you using remarketing audiences in your Amazon Ads strategy, or still running one-size-fits-all campaigns? Let me know in the comments.

🤝 𝗪𝗮𝗻𝘁 𝗧𝗵𝗶𝘀 𝗕𝘂𝗶𝗹𝘁 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱?

At 𝗦𝗲𝗹𝗹𝗲𝗿𝘀𝗽𝗶𝗹𝗹𝗮𝗿, this is exactly what we do — full Amazon advertising management built around brand-tailored, intent-based targeting instead of generic keyword bidding.

📩 DM me or drop a comment if you'd like a free audit of your current ad structure.

22/07/2026

𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫𝐬 ⭐ (𝐦𝐲 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞)

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐡𝐨 𝐡𝐚𝐯𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐮𝐬𝐞𝐝 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐟𝐭𝐞𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐡𝐚𝐭 𝐧𝐨 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐨𝐨𝐥 𝐜𝐚𝐧.

✅ Highlight the features customers consistently praise in your images, A+ Content, bullet points, and product descriptions.

✅ Remove or clarify any information that repeatedly causes confusion to reduce unnecessary returns and negative reviews.

Your customers tell you exactly what matters most—you just have to listen.

𝐆𝐫𝐞𝐚𝐭 𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐫𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.

When was the last time you optimized a listing based on customer feedback instead of competitor research?

18/07/2026

Amazon FBA Automotive Brand

18/07/2026

𝐀𝐦𝐚𝐳𝐨𝐧 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐨𝐟𝐭𝐞𝐧 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐫𝐞𝐩𝐨𝐫𝐭.

But clicks, impressions, ROAS, and budget allocation do not tell the full story.

A strong agency should improve the overall health of the business, not just advertising metrics.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐟𝐨𝐜𝐮𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐨𝐧:

• True profit by SKU
• Product-level return reasons
• Listing issue resolution time
• Inventory exposure and storage costs
• Clear reporting and client trust

Because a product can have strong sales and still lose money.

A campaign can show good ROAS while storage fees, returns, and weak margins reduce profitability.

And a detailed report means little if the client cannot understand what changed, why it changed, and what happens next.

𝐆𝐨𝐨𝐝 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞.

Great agencies improve profit, solve problems faster, reduce risk, and create clearer decisions.

📌 Save this before reviewing your next Amazon agency report
♻️ Repost it for a seller measuring activity instead of impact

18/07/2026

Amazon FBA #

17/07/2026

𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂: 𝐑𝐞𝐚𝐜𝐡 𝐯𝐬. 𝐖𝐚𝐬𝐭𝐞 🎯

Category targeting puts your ad in front of an entire category — not just relevant shoppers. Powerful for discovery. Dangerous for your budget if left unfiltered.
Why it drains spend fast:

A single category can hold 10,000+ products. Most have zero relevance to your listing. Unfiltered = paying for clicks that never convert.

𝐓𝐡𝐞 𝟓-𝐬𝐭𝐞𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞:
🔹 𝐈𝐬𝐨𝐥𝐚𝐭𝐞 𝐢𝐭 — Run category targeting in its own campaign. Never blend with your proven keyword campaigns.
🔹 𝐅𝐢𝐥𝐭𝐞𝐫 𝐡𝐚𝐫𝐝 — Narrow by brand, price, star rating, Prime status. This alone cuts most of the waste.
🔹 𝐂𝐚𝐩 𝐭𝐡𝐞 𝐛𝐮𝐝𝐠𝐞𝐭 — Treat it as a test, not a scale campaign. Small daily budget only.
🔹 𝐁𝐢𝐝 𝐥𝐨𝐰 — Broader targeting = lower bids until data proves otherwise.
🔹 𝐇𝐚𝐫𝐯𝐞𝐬𝐭 𝐰𝐞𝐞𝐤𝐥𝐲 — Check search term reports. Move winners into dedicated campaigns. Negate the rest.

𝐁𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: Category targeting isn't something to avoid — it's something to control. Right guardrails = strong top-of-funnel discovery without burning cash.

👉 Are you using category targeting? What's tripping up your budget the most?

16/07/2026

**Stop asking, "What's the best Amazon tool?"**

Start asking...

**"What problem am I trying to solve?"**

That's the question successful Amazon brands ask.

Every week, we speak with brands spending thousands on expensive software, yet they're still struggling with profitability.

Why?

Because tools don't fix strategy.

Here's how we look at it at ElevateX:

🔹 **If you're launching a brand:**
Focus on Amazon's native reports, keyword research, and understanding customer search intent before investing in premium software.

🔹 **If you're scaling:**
Introduce tools that help automate repetitive tasks, uncover growth opportunities, and improve campaign efficiency—but only after your account structure is solid.

🔹 **If you're managing a large catalog:**
Advanced analytics, automation, and enterprise platforms become valuable because they save time and improve decision-making at scale.

The biggest mistake we see?

❌ Buying software before building the right foundation.
❌ Letting automation make decisions you don't understand.
❌ Ignoring the data Amazon already provides for free.

The best-performing Amazon accounts aren't built on the most expensive tech stack.

They're built on:
✔️ Clear strategy
✔️ Strong account structure
✔️ Data-backed decisions
✔️ Consistent optimization

Technology should amplify your expertise—not replace it.

**If you're evaluating your Amazon tech stack, ask yourself: Is every tool helping you make better decisions, or just adding another dashboard to check?**

What's one Amazon tool you genuinely can't live without—and why?

16/07/2026

🚨Amazon: Claude Found $7,620 in Wasted Ad Spend in Just 30 Days

Yesterday, I audited an Amazon PPC account to answer one simple question:

"Where is the brand losing money without realizing it?"

The results were eye-opening.

📊 30-Day PPC Audit Findings:
• 💰 $7,620 in clean-cut wasted ad spend that can be recovered.
• ⚠️ 863 keywords/targets requiring immediate action.
• 📉 75 high-ACOS targets spending $3,473 that need bid optimization.
• ✅ Overall account ACOS was 12.7%—which looks healthy at first glance.

Here's the interesting part...

A low account ACOS doesn't always mean the account is optimized.

When you dig deeper, you often find:

Search terms that have never converted.
Keywords burning budget with zero sales.
Auto and ASIN targets that should be reviewed.
High-ACOS targets quietly reducing profitability.

These issues usually stay hidden unless you analyze the Bulk Sheet, Search Term Report, and campaign-level data together.

My approach is simple:
✔ Pause what will never work.
✔ Add negatives to stop wasted clicks.
✔ Lower bids where profitability is slipping.
✔ Reinvest that budget into keywords that actually drive growth.

Amazon PPC isn't just about increasing sales.

It's about making every advertising dollar work harder.

Anyone can perform the same analysis. Just comment "PPC", and I'll share the exact prompt I used.

26/06/2026

𝗛𝗼𝘄 𝗜 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗔𝗖𝗢𝗦 𝗙𝗿𝗼𝗺 𝟯𝟯% 𝘁𝗼 𝟭𝟮% 𝗨𝘀𝗶𝗻𝗴 𝗮 𝗦𝗶𝗺𝗽𝗹𝗲 𝗣𝗣𝗖 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

𝗠𝗮𝗻𝘆 𝗔𝗺𝗮𝘇𝗼𝗻 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗵𝗶𝗴𝗵 𝗔𝗖𝗢𝗦 𝗺𝗲𝗮𝗻𝘀 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁.

But most of the time the real problem is poor campaign structure.
Recently I audited an Amazon account where the ACOS was sitting at 33%.

The seller was spending money getting clicks but profitability was almost impossible.

Instead of increasing budget or launching more campaigns we focused on 3 simple PPC optimizations:

- 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺 𝗠𝗶𝗻𝗶𝗻𝗴
We analyzed the search term report and identified converting keywords.
Winning keywords were moved into exact match campaigns for better control.
- 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
Several irrelevant search terms were wasting spend.
Adding negative keywords immediately reduced unnecessary clicks.
- 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗙𝗶𝘅
The account had mixed match types in one campaign.

We separated campaigns into Auto, Broad, Phrase, and Exact to control bids and performance.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗳𝘁𝗲𝗿 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
• ACOS dropped from 33% → 12%
• Higher conversion rate
• Better control over keyword performance
The biggest lesson?
Sometimes you don’t need more ads.
You just need a better PPC strategy.

If your Amazon PPC ACOS is too high it might be time for a quick account audit.

25/06/2026

Most people think Amazon PPC is just a cost center.👀📌

This client thought the same when they came to me.

£32,893 in sales. June 1–23. That’s not even a full month.

But here’s what I actually want you to see:

Ad cost? £1,431.

That’s a 4.35% ACoS on nearly £33K in revenue.

Gross profit up. Net profit up 93.8%. Refunds at 60 on 2,442 units — that’s a 2.4% refund rate, which tells you the product quality is solid and the targeting is clean.

This isn’t luck. This is what happens when you stop throwing budget at broad keywords and start building a campaign architecture that protects margin while scaling revenue.

The brands I work with aren’t necessarily the biggest. They’re just the ones who stopped guessing and started treating PPC like a system.

If your ad spend looks like a cost and not an investment — that’s the problem I solve.

📩 DM me or visit sellerspillar.com

Sellers Pillar

02/08/2026

22/07/2026

18/07/2026

18/07/2026

18/07/2026

17/07/2026

16/07/2026

16/07/2026

26/06/2026

25/06/2026

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category

Listing takedown request