21/05/2022
5 Reasons Amazon Has Restrictions On Certain Brands & Products
For Complete Safety:
Amazon’s primary objective is to keep its customers happy, safe, healthy, and satisfied. Therefore, products that are potentially unsafe or dangerous to a person’s health like illegal products, recalled items, or prescription drugs are strictly forbidden from sale.
To Prevent The Sale Of Fake Goods:
This is specifically for high-end or luxurious brands like apparel, cosmetics, shoes, perfumes, handbags, jewelry, watches, and anything that is a counterfeit production of a reputed trade name. Such products are strictly not allowed for sale. This protects the customers from receiving a fake product as well as safeguards a company’s reputation, copyrights, and trademarks.
To Keep The Brand Exclusive:
There are companies that often put their products on sale only as “limited edition,“ and they do this to keep their brand names exclusive. Hence, they are very picky about selecting their retailers, as this preserves their image.
This type of concept is particularly true for businesses that are in direct sales, home-based sales, or MLM (Multi-Level Marketing). In such cases, the ideology of reselling not only sabotages their trademark but also their consumers.
For Enhanced Customer Satisfaction:
It is well known that Amazon restricts certain sellers from selling if their products receive multiple complaints from their customers. This is applicable to restricted categories as well.
Just because sellers pay an additional fee and go through various quality checks, it doesn’t mean that they will be permitted to continue selling even if the products get negative reviews. Hence, to ensure that a product’s quality and authenticity is sold, Amazon has all the rights to restrict ASIN (Amazon Standard Identification Number) if they have continuous issues.
To Avoid The Sale Of Stolen Goods:
Products and brands that are stolen are restricted from putting them up for sale on Amazon. This is to ensure that the customers do not buy anything that is stolen and has been listed for resale.
