18/11/2025
If you're running PPC or managing a brand on Amazon without knowing what your customers are actually searching, you're leaving powerful insights on the table.
Let's break it down
1. Visibility: See your Impression Share (understand how often your products show up in search results)
2. Engagement: Check your Click Share (it reveals how attractive your listing is compared to competitors)
3. Conversion: Review your Purchase Share (measure how well your listing converts searchers into buyers)
4. Opportunities: Discover new search terms your customers are using that you might not be targeting yet.
This data is pure gold. It tells you exactly what's working, what's not, and where to focus your next move.
Start using the Search Query Performance report to make data-driven decisions that boost visibility, engagement and conversions.
If you're not sure how to read or apply your SQP data, drop a comment or send me a message, I'll show you how to turn those insights into profit.